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AutoTrader.ca
Used Vehicle

Listings

PRO

The Pro package is built for Canadian dealers who want to lead. Pro unlocks the highest Turbo level, delivering maximum visibility across search, expanded geography, on-site discovery and off-site re-engagement all powered by DemandAI. Paired with premium branding tools and priority support, Pro turns visibility into trust and trust into results at scale.

DEPART
CROISSANCE
PRO

Lead the Market

Unlock maximum visibility, premium brand building tools, and priority support designed for dealers ready to dominate their market

  • Maximized Visibility & Reach
  • Listing Health
  • Price Indication
  • Estimated Trade-In Leads
  • Competitive Insights
  • Equipment Alert
  • Deal Builder
  • Personalized VDPs
  • Dealer Website Link
  • Priority Support

Maximum Visibility

Achieve the highest level of exposure across AutoTrader.ca by unlocking the full power of Turbo, ensuring your listings appear prominently in front of the most serious car buyers

Premium Brand Presence

Stand out with exclusive branding tools that highlight your dealership and build stronger trust and recognition among Canadian car buyers

Faster Results with Priority Support

Convert visibility into performance with AI-powered insights and priority support that help you turn leads into sales quicker than ever

Discover the

PRO

Package

Lead the Market

Unlock maximum visibility, premium brand building tools, and priority support designed for dealers ready to dominate their market

Reach icon
Reach In-Market Canadian Car Shoppers
Presence on AutoTrader.ca with up to 50 Photos
Performance Uplift
AI algorithm that determines how vehicles are ranked, matched, and surfaced.
SearchTurbo
Increases visibility in search results.
GeoTurbo
Extends reach outside your immediate location.
DiscoverTurbo
Helps your inventory get discovered through high-impact placements.
BeyondTurbo
Engages interested shoppers by extending visibility off AutoTrader.ca.
AutoMatch
Conquest leads from private seller ads.
Estimated Trade-In Leads
Competitive vehicle valuation tool.
Deal Builder
Discover payments, trade-in value, and financing options all in one place.
Mark as New Listing
Highlights a vehicle as newly listed.
50% of Inventory
Optimize icon
Optimize Listings with AI-Powered Insights
Listing Health
Views the quality and completeness of your listings.
Price Indication
Gain insights to price competitively.
Competitive Insights (Beta)
Visibility into how your listings compare to similar vehicles in the marketplace.
Equipment Alert
Monitors comparable vehicles in your local market and notifies missing features.
Brand icon
Strengthen Your Dealership's Brand
Dealership Page
A dedicated page for your business details and entire inventory.
Limited Ads on Vehicle Detail Page (VDP)
Limited display ads in vehicle detail pages.
Own Recommender Carousel
Recommends other vehicles from your dealership.
Super & List Branding
Amplify your brand across the marketplace.
Link to Dealership Website (from VDP)
Displays a direct link to your dealership website.
Support icon
Trusted & Reliable Support
Service Level
Priority

Explore Key Features of

PRO

DemandAI

The Intelligence Behind the NEW AutoTrader

As the intelligence layer behind the discovery, relevance and performance that powers AutoTrader.ca, DemandAI ensures your listings are shown to the right car buyer, in the right place, at the right time

DemandAI

SearchTurbo

Gain higher placement and visibility in search results.

GeoTurbo

Expand your reach with consumers shopping outside of their local market.

DiscoverTurbo

Broaden placement of your listings across the marketplace.

BeyondTurbo

Renewed off-platform visibility to bring interested car shoppers back to your inventory.

AutoMatch

Private Seller Ad Lead Conquesting with Our Advancement in Artificial Intelligence (AI)

This lead generation mechanism leverages AI to pinpoint similar vehicles available at automotive retailers within 100km of the private seller’s location and dynamically flags these alternatives to AutoTrader.ca car shoppers directly through the lead form on private ads.

Dashboard

Your All-New AI-Powered Command Center

Built from the ground up, with your feedback in mind, Dashboard is your all-new AI-powered command center, providing more control, visibility, and performance for your marketplace presence.

Deal Builder

Offer Car Shoppers the Flexibility to Build a Deal from Your Inventory Listings

Deal Builder allows consumers to complete more phases of the car buying journey directly from your listings in a simple and streamlined car shopping experience. Deal Builder has been shown to generate greater quality leads that convert at a rate of up to 2.9X higher than general leads.

Estimated Trade-In

Gain Access to a Streamlined Vehicle Acquisition Source

Our enhanced vehicle appraisal technology, Estimated Trade-In, provides AutoTrader.ca car shoppers a competitive valuation for their current vehicle, moving them one step closer to finalizing their purchase and giving you access to a streamlined vehicle acquisition source, optimizing your profit potential.

Source: AutoTrader Data Warehouse, Dealer Performance, January – December 2025.

Key Information in a Simple View

Download a copy of our brochure for a convenient view of our packages and features.

Next Steps

Get in Touch with a Local Dealership Solutions Specialist

Tell us a bit more so we can put you in touch with the right specialist.

Discover the NEW Era of AutoTrader

Get up to speed with what we’re doing to ensure you remain focused on what matters most – selling cars.