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Demand Driven. Dealer Ready.

Introducing the
NEW AutoTrader

Built to work alongside dealers — turning demand into opportunities, delivering smarter insights, and making selling easier.

Learn More

Built in Partnership. Designed to Support How You Sell.

We believe deeply in Canada’s automotive industry, which is why we’ve spent the past 12 months working side by side with dealers and car shoppers to shape the NEW AutoTrader. Backed by the work of 300+ engineers, product leads, and designers, every change is grounded in a single goal — helping dealers serve today’s buyers better, with more confidence and less complexity.

What Runs the NEW AutoTrader

An intuitive, forward-looking car shopping experience, designed for shorter attention spans and faster decision-making.

DemandAI, our NEW intelligence layer behind marketplace discovery , relevance, and performance  connecting dealers with the right buyers at the right time.

Dashboard, your all-new command center, providing more control, visibility, and performance for your marketplace presence.

Why Partner with AutoTrader?

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Through our 50+ years of commitment to the Canadian automotive industry, 59% of the most engaged and serious car shoppers exclusively use AutoTrader.ca

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60% of Canadian vehicle sales are influenced by AutoTrader.ca , reflecting the scale and consistency of buyer demand the marketplace delivers to dealerships across Canada

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48,000+ hours invested in partnering with dealerships across Canada in 2025 to help shape car buyer demand and convert shopper interest into consistent showroom traffic

Source: Exclusive Audience, Automotive Classifieds, Similar Web & Sensor Tower, January – December 2025.
Influence on Used Vehicle Sales (Third-Party Study), Clarivoy, February 2024, (n= 2,223).