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Deal Builder

Enhance Lead Quality & Conversion by Offering a Transactional Car Shopping Experience on Your Vehicle Details Page

Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!

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Did You Know?

0

%

of car shoppers are interested in completing parts of the buying journey online

0

%

are interested in obtaining a valuation for a trade-in

0

%

are interested in discovering and securing vehicle financing

0

%

are interested in placing a deposit for a vehicle

0

x

Car shoppers who complete these aspects online close at a rate of up to 2.9X higher than standard leads!*

Source: † Macro Insights Research, DIG Insights (n=305). * AutoTrader.ca & Dealertrack Data Warehouse, January – December 2025.

Keep Pace with Evolving Car
Shopper Preferences

Research shows that Canadian consumers are looking to complete more of the purchase process online but lack the tools that satisfy this emerging trend

Traditional Lead Handling
Process is Outdated

Digital leads hit a dealership’s opportunity pipeline without adequate visibility into the attributes that qualify a car shopper as a good fit for the purchase of the vehicle.

Understanding the True Intent of
an Opportunity is Nuanced

Qualifying the true intent of an inbound lead is a time-consuming process, requiring an initial connection and ongoing dialogue between a dealership sales associate and the car shopper.

Offer Car Shoppers the Flexibility to Build a
Deal from Your Inventory Listings

AutoTrader.ca Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!

Tools that Appeal to
Today’s Car Shoppers

Put the consumer in the driver’s seat of the purchase process by providing even more transparency into vehicle availability, payment options, and trade-in values.

Increase Lead-To-Sale
Conversion Rate

Gather key details to effectively qualify a prospect prior to working the sales opportunity to increase your chance of converting browsers to buyers.

Enhance Your Lead Engagement
Timing & Process

Access supplementary car shopper details from the very first touch to streamline the steps in the traditional lead handling process, moving the consumer further down the funnel quickly and with ease.

Payment Calculator

Accurate right down to the penny, including rates, fees, residual and applicable taxes

Save a Deal

Permits car shoppers to save their progress and circle back to their deal at any time

Deal Builder Experience

Trade-In

Enables streamlined trade-in value requests to build familiarity with what their car is worth through AutoTrader Instant Cash Offer valuations

Availability Check

Car shoppers can determine vehicle availability on-the-fly

Appointment Request

Allows car shoppers to easily book an appointment at the dealership

Next Steps

Get in Touch with a Local Dealership Solutions Specialist

Tell us a bit more so we can put you in touch with the right specialist.

Request a Demo

A Simpler Way to Grow
with AutoTrader

Discover the NEW AutoTrader.ca Used Vehicle Listings packages.

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