DemandAI
The Intelligence Behind the NEW AutoTrader
DemandAI, our all-new algorithm powered by Artificial Intelligence (AI), matches your inventory with the right shopper at the right moment, driving more relevant discovery across AutoTrader.ca. Designed to create a more seamless, intuitive car shopping experience, DemandAI reflects how Canadians browse, compare, and make purchase decisions.
Our first-of-its-kind intelligence layer determines how inventory listings are ranked, matched, and surfaced, improving the relevancy of every experience to amplify opportunities for your inventory to be seen by serious, in-market car buyers.
How DemandAI Works
DemandAI powers a unified marketplace search experience, determining the best order to display inventory listings based on how well a vehicle matches a car shopper’s preference set.
To pair consumers with the most relevant dealership inventory, DemandAI evaluates 50+ vehicle characteristics alongside 30+ car shopper signals, constantly learning from real behaviour, demand patterns, and listing performance.
Vehicle Characteristics
Car Shopper Signals
Introducing the Turbo Suite
The Performance Edge That Lets You Stand Out
Your Entire Stock
Gets Boosted
With Turbo, every listing in your inventory gets a visibility boost, not just a selected few. One activation powers your full stock, helping all your vehicles reach more potential buyers and perform better together.
Unlock Maximum Reach
Across the Buying Journey
Reach car shoppers across the entire buying journey, delivering a more relevant experience and giving you advantages at every key touchpoint.
Smarter Boosting
Through Relevance
Relevance drives every boost.
AI identifies and determines which listings to promote and automatically adjusts their visibility, delivering smarter exposure and better results. Ensuring visibility is always applied when it matters most.
SearchTurbo
Gain Higher Placement & Visibility in Search Results
SearchTurbo drives visibility for dealership inventory within AutoTrader’s search results page(SRP) through DemandAI’s relevancy rules.
The algorithm promotes the rank of listing intelligently when a match to a car shopper’s preference is signaled, increasing engagement and conversion probability.
GeoTurbo
Expand Reach with Car Shoppers Outside of Your Local Market
GeoTurbo automatically expands your inventory’s reach by serving ads to car shoppers who are willing to travel beyond their immediate area. Extending your inventory’s reach to relevant shoppers just beyond your immediate area capturing demand you’d otherwise miss without sacrificing relevance.
DiscoverTurbo
Broaden Placement of Your Listings Across the Marketplace
DiscoverTurbo helps more car shoppers find your vehicles even if they didn’t directly search for them. It identifies buyers who are a strong match and displays your inventory in places and pages where they’re most likely to notice them.
BeyondTurbo
Off-Platform Inventory Promotion to Drive Engagement
BeyondTurbo keeps your inventory visible even when car shoppers leave AutoTrader.ca.
It targets car shoppers who have demonstrated interest in your listings by surfacing your inventory across major advertising platforms, including Google and Meta, ensuring your vehicles remain top-of-mind with consumers still evaluating their options.
AutoMatch
Conquest Leads from Private Seller Ads with the Power of Artificial Intelligence (AI)
AutoMatch, one of our recent advancements in the Artificial Intelligence (AI) space, connects your dealership with even more prospective buyers by dynamically recommending similar vehicles in private seller ads available through qualifying dealerships.
.
