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AutoTrader Carology Bitesize: December 2022 Price Index

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Through our AutoTrader Carology Bitesize video series we host industry experts to discuss the latest news and trends in Canadian automotive. In this episode we’re joined by Baris Akyurek, Director of Marketing Intelligence at AutoTrader.ca, to get a view of the latest AutoTrader Price Index, detailing the vehicle pricing trends from December 2022. Baris gives
Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

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Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

AutoTrader Carology Masterclass: Merchandising Best Practices

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Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, AutoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

AutoTrader Carology Bitesize: July 2022 Price Index

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If you’ve attended one of our popular Carology events in the past, you’ll know they are focused on sharing the latest trends and insights from experts in Canadian automotive. With this all-new video series, we are delivering the same great insights shared at our larger scale AutoTrader Carology events, however, at a more regular cadence
AutoTrader Price Index - July 2022

AutoTrader Price Index – July 2022

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Our latest AutoTrader Price Index shows a gradual increase in used and new car prices continuing into the second quarter of 2022. Production gaps fueling new vehicle inventory shortages continue to drive demand for used vehicles, resulting in a sustained price crunch. In July, the average price of used vehicles hit $37,928, representing an increase of

AutoTrader.ca Study Finds Vehicle Purchase Intentions Improving

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We checked in with car shoppers on AutoTrader.ca during the month of July, to get an update on their intentions towards purchasing a vehicle and the information sources most commonly used throughout the car buying journey. Through surveying over 300 Canadian car shoppers, we found that as the effects of the pandemic have been diminishing

5 Ways to Better Merchandise Vehicles on AutoTrader.ca

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With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online destinations – including AutoTrader.ca – deliver best-in-class digital web and advertising solutions to help accelerate business performance of dealers across Canada. When it comes to merchandising inventory on AutoTrader.ca, we’re focused on giving dealers more
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