Recognition

How a Sound Pricing Strategy Can Get Your Dealership in the Running for an AutoTrader Best Priced Dealer Award

Price is one of the leading drivers in a vehicle purchase. In fact, 84% of car shoppers cite price as an important purchase factor.1 As such, our AutoTrader.ca iQ algorithm uses real-time pricing data to provide car shoppers with transparency and guidance on the price of cars, by applying “Great”, “Good”, “Fair” and “Above Average”

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TRADER Corporation Receives AdClub Digital Publisher of the Year Award!

Last week, TRADER Corporation was presented with the Digital Publisher of the Year Award at Digital Day 2017, hosted by the Advertising Club of Toronto (AdClub) Digital Day is the largest annual networking event for the Canadian online advertising community. Each year, AdClub presents the People’s Choice Awards to recognize outstanding digital content and campaigns,

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A Sit Down with TRADER Corporation’s New Director of Dealer Groups: Matt Lawson

When you receive a promotion and get nominated to a prestigious industry award in a matter of a few months, you’re guaranteed to garner some attention. This was the case for Matt Lawson, former Senior Sales Manager of Ontario Dealer Groups at TRADER Corporation, who recently moved up the ranks to assume the position of

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