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Author name: Milan Brankovic

AutoTrader Carology Talks Lead Handling & Management Best Practices

AutoTrader Carology Talks: Ultimate Guide to Lead Management

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In our latest episode of AutoTrader Carology Talks, Ellie Damneh, Vice President of Customer Success at AutoTrader, is joined by Chris Schulties, National Trainer and Consultant from Wye Management to discuss all things lead management. Drawing on Wye Management’s 30+ years of experience developing and facilitating dealership sales and management training nationwide, Chris shares tips

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Canadians Are Seeking Aspirational Vehicles, Yet Buying Practically

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AutoTrader’s Top Vehicles of 2023 Indicates Car Shoppers are Balancing Optimism with Utility TORONTO, ON – December 11, 2023 – Data released today from AutoTrader, Canada’s largest and most trusted automotive marketplace, provides a revealing look at vehicle shopper preferences in 2023. In a year marked by economic turbulence and higher-than-ever vehicle prices, marketplace search

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Maximize Success & Drive Lasting Customer Relationships with Effective Lead Management

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Successfully managing leads is the cornerstone of a sound dealership experience. A lead represents the first "real" touchpoint a car shopper has with your dealership, offering a glimpse into the quality of service. In today's fast-paced digital world, where consumers initiate contact online well before visiting a dealership, rapid response, maintaining engagement, and equipping your

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AutoTrader Pivot

AutoTrader Canada partners with cutting-edge product visualisation firm London Dynamics to transform the car buying experience for Canadian consumers

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TORONTO, ON – November 8, 2023 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, and London Dynamics, a pioneering product visualisation and augmented reality (AR) scale-up, have partnered to reshape the future of online car shopping, offering OEMs and retailers a new level of consumer engagement and interaction through AutoTrader Pivot, a game-changing immersive

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Engage & Attract Even More Car Buyers with Quality Video

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The surge in online video consumption has effectively shifted to the car shopping experience. For Canadian car shoppers, watching online videos has become one of the top online information sources that influence their purchase decision, with 77% of used car buyers and 79% for new car purchasers citing the impact video has on their decision-making

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Upgrade Optomizer AI

AutoTrader Carology Bitesize: Upgrade Optimizer – AI

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In our latest AutoTrader Carology Bitesize, we are joined by Jonathan Tonge, Director of Product at AutoTrader.ca, to discuss the first ever AI-powered automotive marketplace solution in Canada, Upgrade Optimizer - AI, deep diving its functionalities, the benefits it provides to dealer partners, and more. Tune in to learn more about this groundbreaking new offering!

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Combating Economic Impacts on the 2023 Car Shopper Journey

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As the car shopping journey continues to be impacted by various economic factors, being informed of these dynamics is essential to addressing consumer needs and offering timely support across the various stages of the purchase process. By understanding the factors that impact car purchasing decisions, you can adapt your strategy to reach even more prospects

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AutoTrader Carology Bitesize: Car Shopper Perceptions & Intentions

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Canadian automotive dealerships can garner success by assisting car shoppers in overcoming the economic impacts they may be facing during their car shopping journey. In this AutoTrader Carology Bitesize episode, we are joined by Tiffany Ding, Director of Insights & Intelligence at AutoTrader.ca, to discuss consumer intent to purchase a vehicle, factors impacting vehicle purchase

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Upgrade-Optimizer-AI

AutoTrader.ca Delivers First AI-Powered Automotive Marketplace Solution to Canadian Dealerships

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TORONTO, ON – August 23, 2023 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, has announced the launch of Upgrade Optimizer - AI, a breakthrough artificial intelligence (AI) technology that is set to deliver efficiencies to the management, likewise spur performance for promoted dealership placements, through the AutoTrader.ca Listing Upgrade product portfolio. As ever,

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