AutoTrader & National Hockey League Announce Multiyear Canadian Partnership

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It’s official, AutoTrader.ca has signed a multi-year Canadian partnership with the National Hockey League (NHL®), the most beloved and widely followed professional sports organizations in Canada! This partnership marks a bold step forward to our long-standing commitment of investing in strategic sponsorships, advertising, and promotions that deliver measurable value to our brand and, by extension, our dealer partners.

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Canada’s Largest & Most Trusted Automotive Marketplace – AutoTrader.ca

Browse through the specifics of our AutoTrader.ca Used Vehicle Listings packages to find the offering that best suits your dealership’s needs and get ready to leverage value added features that drive online reach, engagement and conversion for your inventory listings on Canada’s largest and most trusted automotive marketplace – AutoTrader.ca.

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AutoTrader Price Index: Q2 2025

Our latest AutoTrader Price Index Report shows used vehicle consumer demand rising and prices climbing steadily, despite tightening inventory. Deep dive our data-driven analysis below or click the below button to download your copy today!

AutoTrader and National Hockey League Announce Multiyear Canadian Partnership

AutoTrader and the National Hockey League (NHL®) today announced a new multiyear Canadian partnership, naming AutoTrader the Official Pre-Owned Automotive Marketplace of the NHL. This is AutoTrader’s first-ever professional sports league partnership.

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