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2025 Top Searched & Sold Vehicles on AutoTrader.ca
Back by popular demand – AutoTrader’s Top Vehicles of 2025! This year’s data shows that affordability is taking the wheel in vehicle choices by Canadian car shoppers. What’s your best guess at the make and model that placed first? Click here to access the rankings!
Conquest Leads from Private Seller Ads with Our Latest Breakthrough in Artificial Intelligence (AI)
AutoMatch, our latest advancement in the Artificial Intelligence (AI) space, connects your dealership with even more prospective buyers by dynamically recommending similar vehicles in private seller ads available through qualifying dealer partners.
Dealer Success Story
“AutoTrader makes it easy for our sales people to follow up with leads.”
Greg Smith
Vice President of Operations
Maximize the Performance of Your Listing Upgrades with Upgrade Optimizer – AI
Let the power of artificial intelligence (AI) and data insights go to work for your Listing Upgrade investments to put your inventory in front of the right car shoppers and move more metal off your lot!
Enhanced Car Shopper Profiling
Broaden Your Understanding & Handling of Each Prospect to Improve Lead-to-Sale Conversion
Optimize Your Lead-to-Sale Conversion by Up to 2.5X with AutoTrader.ca Deal Builder
Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!
Canada’s Largest & Most Trusted Automotive Marketplace – AutoTrader.ca
Browse through the specifics of our AutoTrader.ca Used Vehicle Listings packages to find the offering that best suits your dealership’s needs and get ready to leverage value added features that drive online reach, engagement and conversion for your inventory listings on Canada’s largest and most trusted automotive marketplace – AutoTrader.ca.
Featured Consumer Research Insights & Latest Industry News
Affordability Takes the Wheel in Canadians’ 2025 Vehicle Choices
AutoTrader’s 2025 Top Vehicles data reveals Canadians favouring practical, value-driven vehicles over luxury nameplates
New data released today by AutoTrader, Canada’s largest and most trusted automotive marketplace, shows Canadians are prioritizing affordability over luxury, a shift likely influenced by the current economic climate. AutoTrader’s Top Searched and Top Sold lists reveal a key trend that has carried through 2025: practical and utilitarian vehicles remain at the forefront of shopper demand, with many consumers gravitating toward options that offer everyday value rather than luxury nameplates.
Rising interest rates, ongoing price fluctuations, supply chain challenges, and the introduction of new global tariffs have added pressure and uncertainty to the automotive market. These factors have likely contributed to the decline of luxury models on the top lists, with luxury searches across the marketplace down 11 per cent year-over-year.
AutoTrader Price Index: Q3 2025
The Canadian automotive market held steady through Q3 2025, as easing demand and improving inventory levels balanced out the effects of earlier tariff-driven fluctuations. According to our Q3 2025 AutoTrader Price Index, average used vehicle prices slightly dipped over the quarter yet remain 3.2% higher year-over-year. New vehicle prices softened 4.9% year-over-year as inventory availability improved across many segments.
Online Automotive Marketplaces Pivotal in the Car Shopping Journey, Clarivoy Study Confirms
Car shopping is evolving, and dealerships are required to adapt to this new shift in retail if they’re going to keep up. A recent study, conducted by Clarivoy, a leader in identity-based targeting and measurement for automotive marketers, focused on understanding the impact of various marketing channels on vehicle sales within the Canadian automotive landscape, found that shoppers who see advertisements for products are increasingly going straight to large marketplaces, such as AutoTrader.ca, rather than to traditional search engines or the brand’s website to find out more.
AutoTrader & National Hockey League Multiyear Canadian Partnership
AutoTrader.ca has signed a multi-year Canadian partnership with the National Hockey League (NHL®) — the most beloved and widely followed professional sports organizations in Canada! This partnership marks a bold step forward to our long-standing commitment of investing in strategic sponsorships, advertising, and promotions that deliver measurable value to our brand and, by extension, our dealer partners.
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