& Conversion
Upgrade Performance
AutoTrader & National Hockey League Announce Multiyear Canadian Partnership
It’s official, AutoTrader.ca has signed a multi-year Canadian partnership with the National Hockey League (NHL®), the most beloved and widely followed professional sports organizations in Canada! This partnership marks a bold step forward to our long-standing commitment of investing in strategic sponsorships, advertising, and promotions that deliver measurable value to our brand and, by extension, our dealer partners.
Conquest Leads from Private Seller Ads with Our Latest Breakthrough in Artificial Intelligence (AI)
AutoMatch, our latest advancement in the Artificial Intelligence (AI) space, connects your dealership with even more prospective buyers by dynamically recommending similar vehicles in private seller ads available through qualifying dealer partners.
Enhanced Car Shopper Profiling
Broaden Your Understanding & Handling of Each Prospect to Improve Lead-to-Sale Conversion
Optimize the Performance of Your Listing Upgrades with Upgrade Optimizer – AI
Let the power of artificial intelligence (AI) and data insights go to work for your Listing Upgrade investments to put your inventory in front of the right car shoppers and move more metal off your lot!
Optimize Your Lead-to-Sale Conversion by Up to 2.5X with AutoTrader.ca Deal Builder
Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!
Canada’s Largest & Most Trusted Automotive Marketplace – AutoTrader.ca
Browse through the specifics of our AutoTrader.ca Used Vehicle Listings packages to find the offering that best suits your dealership’s needs and get ready to leverage value added features that drive online reach, engagement and conversion for your inventory listings on Canada’s largest and most trusted automotive marketplace – AutoTrader.ca.
Featured Consumer Research Insights & Latest Industry News
AutoTrader Carology Bitesize: Price Index Q2 2025
Get the inside scoop on supply, demand and price, from our resident expert in all things Canadian automotive in our latest AutoTrader Carology Bitesize airing. In this episode, Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca deep dives the factors that are contributing to a resilient used and new car market thus far in 2025.
AutoTrader Price Index: Q2 2025
Our latest AutoTrader Price Index Report shows used vehicle consumer demand rising and prices climbing steadily, despite tightening inventory. Deep dive our data-driven analysis below or click the below button to download your copy today!
AutoTrader and National Hockey League Announce Multiyear Canadian Partnership
AutoTrader and the National Hockey League (NHL®) today announced a new multiyear Canadian partnership, naming AutoTrader the Official Pre-Owned Automotive Marketplace of the NHL. This is AutoTrader’s first-ever professional sports league partnership.
Introducing
Instant Cash Offer
Tap into a new source of quality trade-ins and qualified car buyers!
