Webinar Recording: 2021 Automotive Retail Website Trends Read More »
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AutoTrader.ca Study Finds Vehicle Purchase Intentions Improving Read More »
TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020 TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide
Our latest AutoTrader.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations to make while reopening and retooling their dealership sales operations to align with the needs and desires of consumers. We surveyed roughly 600 Canadian car shoppers who are currently in-market to purchase a vehicle. The
COVID-19 Draws Deal Hunters to the Car Market Read More »
If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at least a few industry experts sound the alarm bell regarding industry disruption. These pesky disruptive forces they most often touted were the Ubers, the Lyfts and the millennials of the modern world. You’ve been told
Car Ownership: It’s Here to Stay Read More »
As part of our pledge to help our dealer partners get past the current restrictive business conditions and come out stronger on the other end, we are continuing to analyze consumer behaviour on the marketplace and share that data with you, while providing guidance and tools to meet consumer expectations. Over a two-week period, in
