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Car Shoppers

Affordability Takes the Wheel in Canadians’ 2025 Vehicle Choices

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AutoTrader's 2025 Top Vehicles data reveals Canadians favouring practical, value-driven vehicles over luxury nameplates New data released today by AutoTrader, Canada's largest and most trusted automotive marketplace, shows Canadians are prioritizing affordability over luxury, a shift likely influenced by the current economic climate. AutoTrader's Top Searched and Top Sold lists reveal a key trend that

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Online Automotive Marketplaces Pivotal in the Car Shopping Journey, Clarivoy Study Confirms

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Summary New methods of tracking consumer shopping data in real-time provide retailers additional information on the websites car shoppers visit to obtain information Consumers, including car shoppers, who see product advertisements are increasingly going to large online marketplaces as their first stop, rather than to search engines or brand websites According to a recent Clarivoy

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Understanding Canadian Car Shopper Purchase Intentions in Q3 2025

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In a rapidly changing marketplace, one of the clearest indicators of industry vitality lies in the purchase intentions of Canadian car shoppers. These intentions provide a view of consumer sentiment, serving as a critical tool for dealerships and automakers looking to stay ahead. While market fluctuations are a reality, trends reveal an adaptive consumer base

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2025 Canadian Car Shopper Purchase Intentions Remain Resilient, Despite the Noise

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Car shopper purchase intentions serve as an indicator of overall industry health and getting on the lead foot to understanding consumer purchasing patterns. Staying attuned to these behaviors is essential in maintaining a competitive edge in the Canadian automotive landscape. By closely monitoring car shopper purchase intentions, dealerships can anticipate and adjust to evolving market

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2025 AutoTrader Awards

2025 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards

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Experts vote for the best vehicles in 28 segments, recognizing best buys for Canadian drivers. TORONTO, ON – January 17, 2025 — The winners of the 2025 AutoTrader Awards have been announced today, revealing the best vehicles in the country as voted by some of Canada’s foremost automotive experts. AutoTrader Awards are the most trusted

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Canadians Shifting Car Shopping Focus Away from Aspirational Luxury to Practicality & Affordability

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New Data from AutoTrader Reveals a Shift in Consumer Preferences Amid Economic Pressures TORONTO, ON – December 10, 2024 — Year-end Top Searched and Top Sold data from AutoTrader, Canada’s largest and most trusted automotive marketplace, reveals that economic pressures may well be weighing on Canadian consumers when it comes to the type of car

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Visitation of Online Automotive Marketplaces

Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey

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Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right buyers to your inventory listings. Our latest Path to Purchase study, conducted by Dig Insights, deep dives the car buying experience of both used and new Canadian car shoppers who purchased a vehicle in the

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Dealership Best Practices: Enhanced Car Shopper Profiling

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In today's competitive automotive market, understanding your customers is key to driving sales and building strong customer relationships. Car shopper profiling, a strategic approach to gathering and analyzing customer data, offers a powerful way to achieve this. With the right tools in place, you can effortlessly gain access to the details you need to effectively

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AutoTrader Carology Bitesize: Car Shopper Experience Takes the Stage Through My Account Enhancements

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In this episode of AutoTrader Carology Bitesize, we’re joined by Kamal Piraisudy, Senior Product Manager at AutoTrader.ca, to detail a series of value-added features being introduced to My Account, which, individually or combined, elevate the consumer experience on AutoTrader.ca for the millions of Canadians shopping the marketplace for their next car.

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