Digital Retailing Solution Launches on the AutoTrader.ca Marketplace Read More »
Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures
Checklist: Does Your Dealership Website Meet Consumer Needs? Read More »
Written By: Matt Lawson, Vice President of Dealer Software & OEM, TRADER Corporation I would like to start on a personal note by sending my warmest wishes and deepest gratitude to all the front-line workers working tirelessly around the clock to ensure the safety and well-being of our communities around the world. The weeks
Inventory Management Key to Recovery for Canadian Dealers Read More »
Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on AutoTrader.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over
COVID-19 Triggers Major Reshuffle of Most-Searched Models on AutoTrader.ca Read More »
We are continuing to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note
AutoTrader.ca Traffic & Engagement (week of April 6 2020) Read More »
Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key component of servicing customers and selling cars during the COVID-19 pandemic. While some have already made the shuffle, ahead of these unprecedented times, others will need to implement this all-new way of conducting business into
When Life Gives You Lemons: Sell Cars? Read More »
In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those
TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19 Read More »
Week by week we continue to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. “In the past week, interestingly, we saw about a 6% increase in visits while unique visitors maintained consistent with the previous week. VDP’s increased by approximately 12%. A very slight decrease in leads indicate
AutoTrader.ca Traffic & Engagement (week of March 30 2020) Read More »
Canadian dealer partners nationwide will receive full access to the AutoTrader.ca marketplace and listing upgrades at no charge, effective April through May 2020 TORONTO, April 7, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today announced it is waiving 100 per cent of AutoTrader.ca marketplace subscription and listing upgrade costs through April and May
Remote sales tools allow dealers to facilitate customer interactions digitally in response to unprecedented market conditions TORONTO, ON – April 2, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today launched the Remote Selling Suite, as part of its continued commitment to supporting Canadian dealers during the COVID-19 pandemic. Designed to
