AutoTrader Carology Talks: Consumer Psychology

In this latest AutoTrader Carology Talks special, our Chief Marketing Officer, Ian MacDonald, sits down with longtime friend of our business and four-time guest at Carology, Nick King, Insights Director at AutoTrader UK. Together they explore and engage in a stunning discussion about the psychology of consumerism, the influencers of decision-making, the interpretation of advertising

When Life Gives You Lemons: Sell Cars?

Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key component of servicing customers and selling cars during the COVID-19 pandemic. While some have already made the shuffle, ahead of these unprecedented times, others will need to implement this all-new way of conducting business into

Going Remote? These Are the Tools You Need.

Getting equipped with the right tools to make going remote easier for your dealership is paramount during this time. We have identified two distinct groups of consumers actively browsing on the Marketplace; (i) those looking to purchase a vehicle now, and, (ii) those stuck in a research stage, likely to buy once the spread

Best Practices For Dealers Digital Marketing During COVID-19

Originally published to If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these challenging times that no industry has

Instilling Confidence with Car Shoppers During COVID-19

There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill

3 Advertising Strategies That Drive Results For Your Dealership

Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to be visible to consumers online. That’s why in our recent