Advertising

Carology-Talks-Consumer-Psychology

AutoTrader Carology Talks: The Influence of Consumer Psychology on Car Buying Decisions

In this latest AutoTrader Carology Talks special, our Chief Marketing Officer, Ian MacDonald, sits down with longtime friend of our business and four-time guest at Carology, Nick King, Insights Director at AutoTrader UK. Together they explore and engage in a stunning discussion about the psychology of consumerism, the influencers of decision-making, the interpretation of advertising

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Best Practices For Dealers Digital Marketing During COVID-19

Originally published to trffk.ca If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these challenging times that no industry has

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Will COVID-19 Accelerate Digital Retailing Behaviour in the Short and Long Term?

As COVID-19 continues, consumers are increasingly not leaving their homes, following government advice. Consequently, online shopping has transitioned from an ease of convenience to a necessity. In order to respond to the needs of consumers, dealers have already implemented or are looking towards digital retailing platforms to integrate into their business. The evolution covers simple

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Instilling Confidence with Car Shoppers During COVID-19

There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill

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3 Advertising Strategies That Drive Results For Your Dealership

Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to be visible to consumers online. That’s why in our recent

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