Dealership Branding
Build Trust with Car Buyers Through Branding
AutoTrader’s branding solutions strengthen presence and build trust as well as credibility with car shoppers across the purchase journey with minimal effort.
Strong Visibility on Every Listing
Trust & Confidence Drives Engagement
Your Dealership Highlighted. Your Brand Amplified.
Superbranding
Add your dealership’s logo, banner and reviews directly alongside vehicle details, ensuring strong brand visibility across mobile apps and web. Tell your story, showcase your dealership or promote specials and offers, building car shoppper confidence where it matters most.
Own Vehicle Recommender Carousel
Keep car shoppers engaged with your offerings by promoting similar vehicles you have available in the recommendation section layered into your inventory listings.
Logo Overlay
Save time by fully automating a branded overlay to the hero images across your entire inventory. Keep your dealership’s brand top of mind while car shoppers browse photos on your listings.
Dealer Link
Turn marketplace car shopper engagement into website visits. A direct link to your dealership website from your listings helps car shoppers further connect with your brand, learn your story, and browse your full offering exactly when their interest is highest.
What’s more, Dashboard tracks exactly how many visitors are reaching your website through the direct link, anytime, at a glance.
