Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers.

In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior Manager of Insights & Intelligence at AutoTrader.ca, to examine the key findings and takeaways from our Vehicle Path to Purchase Research Study, which uncovers today’s car buyer’s journey, from desire to purchase.

Want to learn more? For a complete breakdown of the results from the study, please click here.