Create a Used Car Reconditioning Process That Actually Works for You
Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021
As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers on the AutoTrader.ca Marketplace to gain a better understanding of their purchase intentions going into 2021. Across the month of January, we surveyed 300 Canadian car shoppers who intended to purchase a vehicle within the
Event Recap: TRADER Carology, The Science of Selling Cars
TRADER Corporation & Motoinsight release performance data from Digital Retailing pilot on AutoTrader.ca
AutoTrader.ca Study Finds Vehicle Purchase Intentions Improving
Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand
TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020 TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide
AutoTrader.ca Marketplace Traffic & Engagement (week of June 1 2020)
Last week’s AutoTrader.ca traffic and engagement report continued to reach new highs! Our Director of Marketing Intelligence, Baris Akyurek, gives us a breakdown of the results. “As we’ve reported in past weeks, consumer engagement on the marketplace continues to grow. Last week we had 2.6M unique visitors, reaching a 35.7% increase YoY (year-over-year). We hit
COVID-19 Draws Deal Hunters to the Car Market
Our latest AutoTrader.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations to make while reopening and retooling their dealership sales operations to align with the needs and desires of consumers. We surveyed roughly 600 Canadian car shoppers who are currently in-market to purchase a vehicle. The
Car Ownership: It’s Here to Stay
If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at least a few industry experts sound the alarm bell regarding industry disruption. These pesky disruptive forces they most often touted were the Ubers, the Lyfts and the millennials of the modern world. You’ve been told