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Author name: Sabrina Arruda

Highlights from Carology at the Canadian International AutoShow

Article /
This year’s Carology event – presented by TRADER– was jam-packed with relevant insights for automotive industry professionals. Hundreds of auto dealers, OEMs and agencies were in attendance to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape. The event was hosted at the Canadian International AutoShow in Toronto,

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Carology Event Aims to Debunk Digital and Broadcast Marketing Myths

Article /
The second annual Carology event – presented by TRADER – will be jam-packed with relevant industry insights that aim to reveal marketing mythologies versus realities, the new digital consumer, and why the full potential of digital marketing has not yet been realized in the automotive industry. Carology will take place on February 23, 2017 at

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5 Ways to Better Merchandise Vehicles on AutoTrader.ca

Article /
With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online destinations – including AutoTrader.ca – deliver best-in-class digital web and advertising solutions to help accelerate business performance of dealers across Canada. When it comes to merchandising inventory on AutoTrader.ca, we’re focused on giving dealers more

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TRADER Makes “Weighty” Contribution, Takes 2nd Place in Auto-Industry CANstruction Event

Press Release /
Representing Canada in North American competition, TRADER employees collected over 430 lbs of non-perishable food items and built a replica of an iconic team logo – made out of cans! TORONTO, ON - September 1, 2016 - TRADER Corporation employees at the Head Office location took part in a charitable initiative this summer to support

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Big Data

TRADER Corporation to Bring “Big Data” to the Canadian Automotive Industry

Press Release /
Exclusive partnership with data-science pioneer, Coherent Path, applies predictive analytics and customer journey insights to drive value for TRADER consumers, dealers and advertisers TORONTO, ON - August 10, 2016 - TRADER Corporation is pleased to announce an exclusive partnership with Toronto based Coherent Path to apply their patented data mining and predictive analytics platform to

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