Author name: Milan Brankovic

Consumer-Interest-In-Electric-Vehicles

AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Despite Canada’s commitment to being a global leader in Zero Emission Vehicles (ZEVs) combined with government rebate programs to incentivize these purchases, consumers are telling us they are not quite there yet. Our ongoing electric vehicle (EV) research – the latest study conducted with Canadians shopping AutoTrader.ca in February of this year – has shown

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Interest-in-purchasing-a-vehicle-online

2024 Car Shopper Purchase Intentions & Outlook Remain Strong

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention.   Our latest research study conducted by

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2024 AutoTrader Awards

2024 AutoTrader Awards: 5 Grand Prix Winners Revealed for Canada’s Most Trusted Automotive Awards

The AutoTrader Awards Celebrate Automotive Excellence & Recognize the Best Vehicles for Canadians TORONTO – Feb. 15, 2024 — Five Grand Prix winners for the 2024 AutoTrader Awards have been announced today, revealing the best overall vehicles in Canada according to some of the country’s leading automotive experts. “These Grand Prix winners received the most

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Clarivoy-Press-Release

Clarivoy Study Reveals AutoTrader.ca Influences Majority of Vehicle Sales in Canada

TORONTO, ON – February 7, 2024 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, is pleased to announce the results of a comprehensive study that underscores the unique value it brings to automotive dealerships in driving vehicle sales. The study, conducted in collaboration with Clarivoy, a leader in identity-based targeting and measurement for automotive

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2024 AutoTrader Awards: Category Winners Revealed for Canada’s Most Trusted Automotive Awards

The AutoTrader Awards celebrate automotive excellence and recognize the best vehicles for Canadians. TORONTO, ON – January 18, 2024 — Winners for the 2024 AutoTrader Awards have been announced today, revealing the best vehicles in Canada according to some of the country’s best automotive experts. “AutoTrader is Canada’s leading and most trusted automotive marketplace, and

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AutoTrader Carology Masterclass Lead Management & Handling

AutoTrader Carology Masterclass: Ultimate Guide to Lead Management

Whether a lead comes in through email, lead form, walk-in, chat, text message, or a phone call, having an effective response strategy, using engaging tactics, and relying on appropriate lead management tools ensures a tailored experience for each prospective customer. Watch our latest AutoTrader Carology Masterclass to discover the essential components of a robust lead

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AutoTrader Carology 2023 Year in Review

AutoTrader Carology Talks: Canadian Automotive Trends & Future Projections – 2023 Year in Review

In our final AutoTrader Carology Talks of the year, Ian MacDonald, Chief Marketing Officer and Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca discuss the top trends and key insights that have shaped the Canadian automotive landscape in 2023 and what’s to come in 2024. Tune in to gain valuable insight and get ahead

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