Investment will increase addressable market and accelerate the development of new offerings

TORONTO, ON — May 27, 2021 — Activix, a leading provider of Customer Relationship Management (CRM) solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo.

“This investment will accelerate our growth plans in Canada, fast-track our product development, and enable us to serve our customers even better,” said Olivier Tétrault, President and Founder of Activix.

Activix boasts the most innovative CRM system in Canada, allowing car dealers to consolidate inbound lead management with showroom and salesperson activity into one streamlined dashboard. Both sales and service efficiency are enhanced via the technology, while Activix also offers innovative training solutions to dealership employees.

“Activix has built a truly transformational CRM product which enables car dealerships of all sizes to significantly improve their efficiency and sales conversions via robust technology backed by dedicated customer support,” said Sebastian Baldwin, President and Chief Executive Officer at TRADER Corporation. “We look forward to helping Activix scale their business, as well as exploring the opportunities to help our dealer partners be more effective by leveraging synergies between Activix and TRADER’s other software offerings. Those include TAdvantage websites, 1-SOURCE inventory management and Motoinsight Digital Retailing, among others.”

About Activix
Founded in 2012, Activix entered the Canadian automotive landscape as a training and consulting company for dealerships from coast to coast. The company took its initial step towards building the most innovative CRM on the market in 2014, with the launch of WebBost, an industry-first application capable of converting internet leads into outbound calls. WebBoost quickly became the most important division of the company, paving the path for future growth. Fueled by swift introductions of CRM features, integrations and never-before-seen modules, Activix rapidly grew to over 500 satisfied dealership clients, with 4,600 users, Canada-wide. Today, its platform is certified by over 15 automotive manufacturers. The company is committed to offering the most complete CRM platform for Canadian dealership operations, coupled with unparalleled reporting. For more information, visit www.activix.ca.

About TRADER Corporation
TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 25 million visits a month and more than 6 million total mobile app downloads, TRADER’s largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights. TRADER Corporation is the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace. For more information, visit go.trader.ca. Follow TRADER on LinkedIn, Facebook and YouTube.

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For further information or to schedule an interview:

Gage Knox
gage.knox@wearecoop.ca
647-537-7017