Products and Services

Upgrade Optomizer AI

AutoTrader Carology Bitesize: Upgrade Optimizer – AI

In our latest AutoTrader Carology Bitesize, we are joined by Jonathan Tonge, Director of Product at, to discuss the first ever AI-powered automotive marketplace solution in Canada, Upgrade Optimizer - AI, deep diving its functionalities, the benefits it provides to dealer partners, and more. Tune in to learn more about this groundbreaking new offering!
Upgrade-Optimizer-AI Delivers First AI-Powered Automotive Marketplace Solution to Canadian Dealerships

TORONTO, ON – August 23, 2023 –, Canada’s largest and most trusted automotive marketplace, has announced the launch of Upgrade Optimizer - AI, a breakthrough artificial intelligence (AI) technology that is set to deliver efficiencies to the management, likewise spur performance for promoted dealership placements, through the Listing Upgrade product portfolio. As ever,

Activix Receives Strategic Investment to Fuel Growth

Investment will increase addressable market and accelerate the development of new offerings TORONTO, ON — May 27, 2021 — Activix, a leading provider of Customer Relationship Management (CRM) solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo.

TRADER Corporation launches industry-first Digital Retailing solution on marketplace

The digital automotive solutions provider is the first leading Canadian marketplace to bring a completely integrated digital retail experience to dealers and consumers TORONTO, ON – May 28, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, announced the launch of Digital Retailing on, the most trusted automotive marketplace in Canada. Working in

TRADER Corporation launches new Remote Selling Suite to help Canadian dealers immediately mobilize online operations amidst COVID-19

  Remote sales tools allow dealers to facilitate customer interactions digitally in response to unprecedented market conditions   TORONTO, ON – April 2, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today launched the Remote Selling Suite, as part of its continued commitment to supporting Canadian dealers during the COVID-19 pandemic. Designed to

TRADER Corporation Introduces Instant Cash Offer, Set to Transform the Consumer Trade-In and Selling Negotiation Process Online

New vehicle valuation platform connects dealers directly with private sellers and creates an efficient negotiation process for consumers to sell and trade-in their vehicles TORONTO, May 16, 2019 /CNW/ – TRADER Corporation is pleased to announce a new partnership and launch of a certified vehicle valuation platform that simplifies the trade-in and selling negotiation process for both

TRADER Corporation and Car Media 2.0 Announce Strategic Partnership & Technology Sharing Arrangement

Toronto, ON (February 14, 2019) – TRADER Corporation and Car Media 2.0 are pleased to announce a new strategic partnership and technology sharing agreement, affording TRADER customers access to the Car Media 2.0 New Car Image Library and video solutions. Canadian automotive retailers advertising their new car inventory on TRADER’s automotive marketplace – –