In this latest AutoTrader Carology Talks special, our Chief Marketing Officer, Ian MacDonald, sits down with longtime friend of our business and four-time guest at Carology, Nick King, Insights Director at AutoTrader UK. Together they explore and engage in a stunning discussion about the psychology of consumerism, the influencers of decision-making, the interpretation of advertising and more. Watch the full interview below.
Newsroom Articles
Video
July 18, 2024
-
0 Minute Read
AutoTrader Carology Talks: The Influence of Consumer Psychology on Car Buying Decisions
Additional content you may be interested in
-
Affordability Takes the Wheel in Canadians' 2025 Vehicle Choices
AutoTrader's 2025 Top Vehicles data reveals Canadians favouring practical, value-driven...
-
AutoTrader Price Index: Q3 2025
The Canadian automotive market held steady through Q3 2025, as...
-
Online Automotive Marketplaces Pivotal in the Car Shopping Journey, Clarivoy Study Confirms
Summary New methods of tracking consumer shopping data in real-time...
-
Understanding Canadian Car Shopper Purchase Intentions in Q3 2025
In a rapidly changing marketplace, one of the clearest indicators...
-
AutoTrader Carology Bitesize: Price Index Q2 2025
Get the inside scoop on supply, demand and price, from...
-
AutoTrader Price Index: Q2 2025
The Canadian automotive market demonstrated resilience in Q2 2025, with...
-
AutoTrader Carology Bitesize: Price Index Q1 2025
Tune into our recent AutoTrader Carology Bitesize airing, where Baris...
-
2025 AutoTrader Best Priced Dealer Award Winners Announced
Canadian Automotive Retailers Recognized for their Commitment to Fair &...