EN FR

AutoTrader.ca

AutoTrader.ca Top Searched Vehicles of 2022

AutoTrader.ca Top Searched Vehicles of 2022

Leave a Comment / Article, Consumer Insights, Trends /
Mix of Luxury and Mainstay Vehicles Remain on AutoTrader’s Top Searched Vehicles of 2022, While Interest in Economical Options Rises With over 11 million Canadians visiting AutoTrader.ca to browse hundreds of thousands of vehicles for sale each month, AutoTrader mines and analyzes its search data each year to capture the pulse of Canadian car buyers'

AutoTrader.ca Top Searched Vehicles of 2022 Read More »

Intention to Buy a Vehicle in the Next 6 Months Infographic

AutoTrader Study Finds Vehicle Purchase Intentions Remain Steady Despite Economic Uncertainty

Leave a Comment / Article, Consumer Insights /
The big question on nearly everyone’s mind these days is if economic activity has declined, and we have or will move into a recession. It’s an important one for the automotive industry overall – especially for car dealerships – in judging consumer vehicle purchase intentions in light of the economic uncertainty. The findings from our

AutoTrader Study Finds Vehicle Purchase Intentions Remain Steady Despite Economic Uncertainty Read More »

Carology Bitesize Path to Purchase Image of Interview

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

Leave a Comment / Consumer Insights, Video /
Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study Read More »

Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

Leave a Comment / Article, Consumer Insights /
Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process Read More »

AutoTrader Carology Masterclass: Merchandising Best Practices

Leave a Comment / Video /
Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, AutoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

AutoTrader Carology Masterclass: Merchandising Best Practices Read More »

Listings with more than 11 photos enjoy 185% more leads

Lift Your Leads By Up To 185% With Better Merchandising

Leave a Comment / Article /
Whether you’re selling a new or pre-owned car, it’s vital that you put your dedication and focus towards optimizing each and every one of your inventory listings. A quality listing provides car shoppers all the information they need, from their initial interaction with your Vehicle Detail Page (VDP), and acts as a catalyst to building

Lift Your Leads By Up To 185% With Better Merchandising Read More »

How a Sound Pricing Strategy Can Get Your Dealership in the Running for an AutoTrader Best Priced Dealer Award

Leave a Comment / Article /
Price is one of the leading drivers in a vehicle purchase. In fact, 84% of car shoppers cite price as an important purchase factor.1 As such, our AutoTrader.ca iQ algorithm uses real-time pricing data to provide car shoppers with transparency and guidance on the price of cars, by applying “Great”, “Good”, “Fair” and “Above Average”

How a Sound Pricing Strategy Can Get Your Dealership in the Running for an AutoTrader Best Priced Dealer Award Read More »

Consumer Research Reveals Willingness of Car Shoppers to Transform Conventional Shopping Behaviours

Leave a Comment / Consumer Insights /
As the microchip shortage continues to impact the automotive sector, albeit at a lesser degree than a year or even a few months back, we checked in with car shoppers on AutoTrader.ca to get a better feel for their knowledge and experience with shopping for a vehicle during this time. Overall, we found that consumers

Consumer Research Reveals Willingness of Car Shoppers to Transform Conventional Shopping Behaviours Read More »

BACK TO TOP