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2025 Canadian Car Shopper Purchase Intentions Remain Resilient, Despite the Noise

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Car shopper purchase intentions serve as an indicator of overall industry health and getting on the lead foot to understanding consumer purchasing patterns. Staying attuned to these behaviors is essential in maintaining a competitive edge in the Canadian automotive landscape. By closely monitoring car shopper purchase intentions, dealerships can anticipate and adjust to evolving market

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AutoTrader Price Index: December 2024

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The used car market demonstrated robust performance in the final quarter of 2024, with estimated sales surging 5.3% year-over-year*, driven by declining interest rates and vehicle prices, which bolstered demand against the backdrop of a slower sales period in the previous year. Supply dynamics mirrored pre-pandemic patterns, with quarter-over-quarter inventory growth. However, year-over-year inventory levels

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2024 Carology Talks Year In Review

AutoTrader Carology Talks: Canadian Automotive Trends & Future Predictions – 2024 Year in Review

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In our final AutoTrader Carology Talks airing of the year, Ian MacDonald, Chief Marketing Officer at AutoTrader, hosts Baris Akyurek, Vice President of Insights & Intelligence, to discuss the top trends that have shaped the Canadian automotive landscape in 2024 and a sneak peek of what’s the come in 2025.

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Canadians Shifting Car Shopping Focus Away from Aspirational Luxury to Practicality & Affordability

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New Data from AutoTrader Reveals a Shift in Consumer Preferences Amid Economic Pressures TORONTO, ON – December 10, 2024 — Year-end Top Searched and Top Sold data from AutoTrader, Canada’s largest and most trusted automotive marketplace, reveals that economic pressures may well be weighing on Canadian consumers when it comes to the type of car

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Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey

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Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right buyers to your inventory listings. Our latest Path to Purchase study, conducted by Dig Insights, deep dives the car buying experience of both used and new Canadian car shoppers who purchased a vehicle in the

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AutoTrader Carology Masterclass: Enhanced Car Shopper Profiling

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Car shopper profiling is a proven method that delivers accuracy to prospect segmentation and targeting through robust consumer profiles, rounded out by demographic, psychographic, shopping behaviour, and other relevant data. Watch our latest dealership excellence series masterclass to discover best practices for enhanced car shopper profiling and get on the path to improving the effectiveness

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Dealership Best Practices: Enhanced Car Shopper Profiling

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In today's competitive automotive market, understanding your customers is key to driving sales and building strong customer relationships. Car shopper profiling, a strategic approach to gathering and analyzing customer data, offers a powerful way to achieve this. With the right tools in place, you can effortlessly gain access to the details you need to effectively

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AutoTrader Carology Bitesize: Car Shopper Experience Takes the Stage Through My Account Enhancements

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In this episode of AutoTrader Carology Bitesize, we’re joined by Kamal Piraisudy, Senior Product Manager at AutoTrader.ca, to detail a series of value-added features being introduced to My Account, which, individually or combined, elevate the consumer experience on AutoTrader.ca for the millions of Canadians shopping the marketplace for their next car.

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