autoTRADER.ca Marketplace Traffic & Engagement (week of May 18 2020)
We’ve reached all-time highs in this week’s autoTRADER.ca traffic and engagement report! Our Director of Marketing Intelligence, Baris Akyurek, gives us insight into these year-over-year (YoY) milestones.
“We’re happy to share that the rise in traffic to autoTRADER.ca has continued, as we had 2.3M unique visitors last week, reaching a 20.4% increase YoY. With 4.5M visits, the marketplace hit an all-time high of 18.4% growth YoY. Consumer engagement with your inventory continues to climb as we saw 16.4M VDP views, marking a 15.5% YoY increase. In total, car shoppers submitted 110K leads, spiking YoY growth by 39.2%!”
There are many serious shoppers who are actively looking for a vehicle, a great deal, and a safe and secure shopping experience. Dealers, be sure to evaluate your current offerings to ensure you are getting your inventory in front of shoppers as they continue to search online and provide them with the tools and service they both want and need today. Check out our COVID-19 Resource Centre for helpful tips, free tools and consumer insights to support you in effectively and safely engaging with shoppers today.