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Electric Vehicles (EVs): Hype or Reality?

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With recent government incentives for Electric Vehicles (EVs) and rising gas prices, understanding how Canadian car shoppers feel about EVs – and their intent to purchase one – has never been more important. In our latest consumer research, we surveyed over 1,700 EV owners, purchase intenders, and non-intenders to capture a comprehensive view of sentiment

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AutoTrader Carology Bitesize: Q1 2026 Canadian Automotive Market Update

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We sat down with Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader, to break down how the Canadian automotive market performed in 2025, and how it’s shaping up so far this year. Tune into our latest AutoTrader Carology Bitesize for a deep dive into inventory trends, pricing shifts, key economic drivers, and a

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AutoTrader Launches “Canada’s Car Marketplace” Campaign, Putting Life Moments at the Centre of Car Buying

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Today, AutoTrader unveiled a new national advertising campaign that signals an evolution in how the brand shows up for Canadian car buyers – and what that means for dealers across the country. At the heart of the campaign is a simple but powerful message: “Canada’s Car Marketplace”. The new creative highlights what cars enable in

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AutoTrader Unveils Its Most Significant Transformation to Date

AutoTrader Unveils Its Most Significant Transformation to Date

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Canada’s leading automotive marketplace to launch a next-generation AI-powered platform and comprehensive suite of dealer tools, marking a bold new chapter in buying and selling cars TORONTO, ON - March 5, 2026 — AutoTrader, Canada’s largest and most trusted automotive marketplace, is set to launch the next evolution of its platform. The next-generation marketplace is

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2026 AutoTrader Awards Reveal the Best Vehicles to Buy in Canada

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TORONTO, ON - February 12, 2026 — AutoTrader today announced the winners of the 2026 AutoTrader Awards, spotlighting the best vehicles to buy in Canada as chosen by the country’s leading automotive experts. The awards cut through the choice overload and highlight vehicles that set the standard for excellence across every major segment, helping Canadians

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Affordability Takes the Wheel in Canadians’ 2025 Vehicle Choices

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AutoTrader's 2025 Top Vehicles data reveals Canadians favouring practical, value-driven vehicles over luxury nameplates New data released today by AutoTrader, Canada's largest and most trusted automotive marketplace, shows Canadians are prioritizing affordability over luxury, a shift likely influenced by the current economic climate. AutoTrader's Top Searched and Top Sold lists reveal a key trend that

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AutoTrader Price Index: Q3 2025

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The Canadian automotive market held steady through Q3 2025, as easing demand and improving inventory levels balanced out the effects of earlier tariff-driven fluctuations. According to our Q3 2025 AutoTrader Price Index, average used vehicle prices slightly dipped over the quarter yet remain 3.2% higher year-over-year. New vehicle prices softened 4.9% year-over-year as inventory availability

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Online Automotive Marketplaces Pivotal in the Car Shopping Journey, Clarivoy Study Confirms

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Summary New methods of tracking consumer shopping data in real-time provide retailers additional information on the websites car shoppers visit to obtain information Consumers, including car shoppers, who see product advertisements are increasingly going to large online marketplaces as their first stop, rather than to search engines or brand websites According to a recent Clarivoy

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