Newsroom | TRADER

AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Leave a Comment / Article / By Emma Silveira

Despite Canada’s commitment to being a global leader in Zero Emission Vehicles (ZEVs) combined with government rebate programs to incentivize these purchases, consumers are telling us they are not quite there yet. Our ongoing electric vehicle (EV) research – the latest study conducted with Canadians shopping AutoTrader.ca in February of this year – has shown

AutoTrader Price Index: March 2024

Leave a Comment / Article / By Emma Silveira

After a strong start to 2023, the demand for used cars has gradually softened since Q3 of last year. This shift combined with the rise in used inventory resulting from robust growth in new car sales and the ramp up in trade-ins of used vehicles, in addition to demand pivoting from used to new cars,

2024 Car Shopper Purchase Intentions & Outlook Remain Strong

Leave a Comment / Article / By Jil McIntosh

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention. Our latest research study conducted by

2024 AutoTrader Awards: 5 Grand Prix Winners Revealed for Canada’s Most Trusted Automotive Awards

Leave a Comment / Press Release / By Emma Silveira

The AutoTrader Awards Celebrate Automotive Excellence & Recognize the Best Vehicles for Canadians TORONTO – Feb. 15, 2024 — Five Grand Prix winners for the 2024 AutoTrader Awards have been announced today, revealing the best overall vehicles in Canada according to some of the country’s leading automotive experts. “These Grand Prix winners received the most

Clarivoy Study Reveals AutoTrader.ca Influences Majority of Vehicle Sales in Canada

Leave a Comment / Press Release / By Emma Silveira

TORONTO, ON – February 7, 2024 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, is pleased to announce the results of a comprehensive study that underscores the unique value it brings to automotive dealerships in driving vehicle sales. The study, conducted in collaboration with Clarivoy, a leader in identity-based targeting and measurement for automotive

AutoTrader Price Index: December 2023

Leave a Comment / Article / By Emma Silveira

After a strong start to the year, there has been a gradual decrease in the demand for used cars since the beginning of Q3. This trend, combined with the surge in used inventory due to the strong growth in new car sales throughout 2023, has resulted in six consecutive months of declining prices for used

2024 AutoTrader Awards: Category Winners Revealed for Canada’s Most Trusted Automotive Awards

Leave a Comment / Press Release / By Emma Silveira

The AutoTrader Awards celebrate automotive excellence and recognize the best vehicles for Canadians. TORONTO, ON – January 18, 2024 — Winners for the 2024 AutoTrader Awards have been announced today, revealing the best vehicles in Canada according to some of the country’s best automotive experts. “AutoTrader is Canada’s leading and most trusted automotive marketplace, and

The Year That Was: 2023 Canadian Automotive Trends

Leave a Comment / Article / By Emma Silveira

With the end of 2023 fast approaching there’s no better time to reflect on the top trends in Canadian automotive and how we expect things to shape up heading into the new year based on data observed through the AutoTrader.ca marketplace as well as leading Canadian automotive market research firms. Let’s deep dive our observations

AutoTrader Carology Masterclass Lead Management & Handling

AutoTrader Carology Masterclass: Ultimate Guide to Lead Management

Leave a Comment / Video / By Emma Silveira

Whether a lead comes in through email, lead form, walk-in, chat, text message, or a phone call, having an effective response strategy, using engaging tactics, and relying on appropriate lead management tools ensures a tailored experience for each prospective customer. Watch our latest AutoTrader Carology Masterclass to discover the essential components of a robust lead

AutoTrader Carology Talks: Canadian Automotive Trends & Future Projections – 2023 Year in Review

Leave a Comment / Video / By Emma Silveira

In our final AutoTrader Carology Talks of the year, Ian MacDonald, Chief Marketing Officer and Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca discuss the top trends and key insights that have shaped the Canadian automotive landscape in 2023 and what’s to come in 2024. Tune in to gain valuable insight and get ahead

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