AutoTrader Carology Masterclass: Merchandising Best Practices

Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, AutoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

AutoTrader Carology Bitesize: July 2022 Price Index

If you’ve attended one of our popular Carology events in the past, you’ll know they are focused on sharing the latest trends and insights from experts in Canadian automotive. With this all-new video series, we are delivering the same great insights shared at our larger scale AutoTrader Carology events, however, at a more regular cadence
AutoTrader Price Index - July 2022

AutoTrader Price Index – July 2022

Our latest AutoTrader Price Index shows a gradual increase in used and new car prices continuing into the second quarter of 2022. Production gaps fueling new vehicle inventory shortages continue to drive demand for used vehicles, resulting in a sustained price crunch. In July, the average price of used vehicles hit $37,928, representing an increase of

How a Sound Pricing Strategy Can Get Your Dealership in the Running for an AutoTrader Best Priced Dealer Award

Price is one of the leading drivers in a vehicle purchase. In fact, 84% of car shoppers cite price as an important purchase factor.1 As such, our AutoTrader.ca iQ algorithm uses real-time pricing data to provide car shoppers with transparency and guidance on the price of cars, by applying “Great”, “Good”, “Fair” and “Above Average”

2022 AutoTrader Best Priced Dealer Award Winners Announced!

For the third consecutive year, AutoTrader has recognized Canadian dealerships committed to consistently offering transparent pricing and great value for Canadian car shoppers with the exclusive and prestigious 2022 AutoTrader Best Priced Dealer Award. AutoTrader Best Priced Dealer Award winners are identified, by province, through a scientific analysis of the top dealerships on the AutoTrader.ca

A Majority of Canadian Car Shoppers Believe Electric Vehicles Will Take Over the Road in 10 Years

Electric vehicles (EVs) currently represent a small slice of the Canadian automotive market, however, it’s important for dealers to understand how consumers look at these vehicles and there’s no better way to do so than an examination of what informs a consumer’s decision-making process. In March 2022 we conducted a national consumer research survey of

Consumer Research Results: Car Shopping Throughout the Pandemic

While the pandemic remains a concern for some Canadians, the general outlook for most consumers is that the COVID-19 situation is improving, and they’re ready to return to normal life, which includes car shopping. The online shopping tools that were a necessity during pandemic restrictions have now become the method of choice for the majority

Car Shopper Challenges & Preferences: What You Need to Know

Throughout our ongoing consumer research, it has become abundantly clear that car shopping behaviour is constantly in flux. From how consumers shop, to where they shop and their preferred tools and resources, these factors often vary. In our latest study we turned to AutoTrader.ca car shoppers to understand their car buying process preferences and behaviours