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Visitation of Online Automotive Marketplaces

Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey

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Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right buyers to your inventory listings. Our latest Path to Purchase study, conducted by Dig Insights, deep dives the car buying experience of both used and new Canadian car shoppers who purchased a vehicle in the

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AutoTrader Carology Masterclass: Enhanced Car Shopper Profiling

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Car shopper profiling is a proven method that delivers accuracy to prospect segmentation and targeting through robust consumer profiles, rounded out by demographic, psychographic, shopping behaviour, and other relevant data. Watch our latest dealership excellence series masterclass to discover best practices for enhanced car shopper profiling and get on the path to improving the effectiveness

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Dealership Best Practices: Enhanced Car Shopper Profiling

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In today's competitive automotive market, understanding your customers is key to driving sales and building strong customer relationships. Car shopper profiling, a strategic approach to gathering and analyzing customer data, offers a powerful way to achieve this. With the right tools in place, you can effortlessly gain access to the details you need to effectively

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AutoTrader Carology Bitesize: Car Shopper Experience Takes the Stage Through My Account Enhancements

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In this episode of AutoTrader Carology Bitesize, we’re joined by Kamal Piraisudy, Senior Product Manager at AutoTrader.ca, to detail a series of value-added features being introduced to My Account, which, individually or combined, elevate the consumer experience on AutoTrader.ca for the millions of Canadians shopping the marketplace for their next car.

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AutoTrader Carology Talks: The Influence of Consumer Psychology on Car Buying Decisions

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In this latest AutoTrader Carology Talks special, our Chief Marketing Officer, Ian MacDonald, sits down with longtime friend of our business and four-time guest at Carology, Nick King, Insights Director at AutoTrader UK. Together they explore and engage in a stunning discussion about the psychology of consumerism, the influencers of decision-making, the interpretation of advertising

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AutoTrader.ca Launches First-of-its-Kind New Car Shopping Experience

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TORONTO, ON – July 3, 2024 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, today announced the launch of Storefront, a first-of-its-kind new car shopping experience, equally, a fresh tactic for automotive manufacturers and their dealership network to promote their complete new vehicle lineup to the millions of Canadian consumers that frequent the marketplace every month.

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Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

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Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

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AutoTrader Carology Talks: Electric Vehicles (EVs)

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As car shopper interest in electric vehicles (EVs) continues to evolve, it’s crucial for your dealership to remain informed about the latest consumer sentiment and trends. In this episode of AutoTrader Carology Talks, we're joined by Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca, to unpack the results of our latest EV study.

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