Industry News

The_Year_Of_The_Truck

Canadians Are Seeking Aspirational Vehicles, Yet Buying Practically

AutoTrader’s Top Vehicles of 2023 Indicates Car Shoppers are Balancing Optimism with Utility TORONTO, ON – December 11, 2023 – Data released today from AutoTrader, Canada’s largest and most trusted automotive marketplace, provides a revealing look at vehicle shopper preferences in 2023. In a year marked by economic turbulence and higher-than-ever vehicle prices, marketplace search

Canadians Are Seeking Aspirational Vehicles, Yet Buying Practically Read More »

Upgrade-Optimizer-AI

AutoTrader.ca Delivers First AI-Powered Automotive Marketplace Solution to Canadian Dealerships

TORONTO, ON – August 23, 2023 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, has announced the launch of Upgrade Optimizer - AI, a breakthrough artificial intelligence (AI) technology that is set to deliver efficiencies to the management, likewise spur performance for promoted dealership placements, through the AutoTrader.ca Listing Upgrade product portfolio. As ever,

AutoTrader.ca Delivers First AI-Powered Automotive Marketplace Solution to Canadian Dealerships Read More »

AutoTrader Carology Bitesize: December 2022 Price Index

Through our AutoTrader Carology Bitesize video series we host industry experts to discuss the latest news and trends in Canadian automotive. In this episode we’re joined by Baris Akyurek, Director of Marketing Intelligence at AutoTrader.ca, to get a view of the latest AutoTrader Price Index, detailing the vehicle pricing trends from December 2022. Baris gives

AutoTrader Carology Bitesize: December 2022 Price Index Read More »

2022 Year in Review

Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective

With the close of 2022 fast approaching we found it fitting to reflect on some of the findings from various consumer research studies conducted this year, and unpack the key aspects to assist with fine-tuning your dealership’s strategy. While some of the challenges from 2021 shifted into 2022, most notably the supply and demand mismatch,

Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective Read More »

TRADER Corporation & Dealertrack Canada

TRADER Corporation Acquires Dealertrack Canada

Investment will enable more holistic Canadian-focused services & solutions to Canadian dealers & OEMs   TORONTO, ON - November 10, 2022 — TRADER Corporation, the leading digital marketing partner for Canadian automotive retailers and manufacturers, today announced that it has agreed to acquire the Canadian operations of Dealertrack from Cox Automotive’s Canadian Retail business. TRADER

TRADER Corporation Acquires Dealertrack Canada Read More »

AutoTrader Carology Talks: Forces of Change - Supply & Electric

AutoTrader Carology Talks: Forces of Change – Supply & Electric

The automotive industry is quickly advancing toward a new world that will bring Electric Vehicles (EVs) to the forefront. By 2035, the largest automotive markets are predicted to be fully electric. Change is coming, and our plan is to embrace it while helping your dealership adapt to continue achieving success! Our first on-demand AutoTrader Carology

AutoTrader Carology Talks: Forces of Change – Supply & Electric Read More »

Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process Read More »

AutoTrader Carology Masterclass: Merchandising Best Practices

Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, AutoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

AutoTrader Carology Masterclass: Merchandising Best Practices Read More »