Our latest AutoTrader.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations to make while reopening and retooling their dealership sales operations to align with the needs and desires of consumers. We surveyed roughly 600 Canadian car shoppers who are currently in-market to purchase a vehicle. The
If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at least a few industry experts sound the alarm bell regarding industry disruption. These pesky disruptive forces they most often touted were the Ubers, the Lyfts and the millennials of the modern world. You’ve been told
As part of our pledge to help our dealer partners get past the current restrictive business conditions and come out stronger on the other end, we are continuing to analyze consumer behaviour on the marketplace and share that data with you, while providing guidance and tools to meet consumer expectations. Over a two-week period, in
Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures
Written By: Matt Lawson, Vice President of Dealer Software & OEM, TRADER Corporation I would like to start on a personal note by sending my warmest wishes and deepest gratitude to all the front-line workers working tirelessly around the clock to ensure the safety and well-being of our communities around the world. The weeks
Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on AutoTrader.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over
Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key component of servicing customers and selling cars during the COVID-19 pandemic. While some have already made the shuffle, ahead of these unprecedented times, others will need to implement this all-new way of conducting business into
In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those
Getting equipped with the right tools to make going remote easier for your dealership is paramount during this time. We have identified two distinct groups of consumers actively browsing on the AutoTrader.ca Marketplace; (i) those looking to purchase a vehicle now, and, (ii) those stuck in a research stage, likely to buy once the spread
It’s no surprise that COVID-19 has had an impact on the automotive market. While many expect car sales in the short term may be lower than usual, there are strong signals that buyers are still very much in market and doing research. For example, on the AutoTrader.ca marketplace during the week of Mar. 23, 2020,
