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AutoTrader Carology Bitesize – First Time Car Buyers

Leave a Comment / Consumer Insights, Video / Milan Brankovic

Both experienced as well as first-time car buyers look to answer two key questions when embarking on a vehicle purchase: does it meet their needs and is the price compelling? However, the journey first-time buyers take to get to their final purchase decision can vary immensely from those with more experience. Understanding their habits and

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First Time Buyers Information Sources Used

Everything You Need to Know About the First Time Car Buyer

Leave a Comment / Article, Consumer Insights / Milan Brankovic

Car buyers divide neatly into two camps: those who have purchased before and those who have not (yet). Both groups are looking for the right vehicle at an attractive price, but the experienced car buyer and the first-time car buyer can have completely different ways of approaching their path to purchase. By understanding the nuances

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2023 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards Program

Leave a Comment / Press Release / Sabrina Bond

The AutoTrader Awards celebrate automotive excellence and recognize the best vehicles in over 30 segments, instilling trust and confidence in Canadian car shoppers TORONTO, ON – February 16, 2023 — Winners for the 2023 AutoTrader Awards have been announced today, revealing the best vehicles in Canada according to some of the country’s foremost automotive

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AutoTrader Carology Bitesize: December 2022 Price Index

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces

Leave a Comment / Article, Consumer Insights / Milan Brankovic

It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety available at their fingertips makes this a no brainer. When we consider car shopping in this increasingly digitized age, it’s a widely known fact that today’s car buyers start their journey online, primarily focused on

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Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective

Leave a Comment / Article, Consumer Insights / Milan Brankovic

With the close of 2022 fast approaching we found it fitting to reflect on some of the findings from various consumer research studies conducted this year, and unpack the key aspects to assist with fine-tuning your dealership’s strategy. While some of the challenges from 2021 shifted into 2022, most notably the supply and demand mismatch,

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AutoTrader Price Index – October 2022

Leave a Comment / Article / Sabrina Bond

Our latest AutoTrader Price Index tells a story of two sides of the same coin. For new cars, price increases are sustained by a ramp up in consumer demand as supply falls short of the mark. In contrast, used car prices have softened – a month-over-month trend that first became evident in June of this

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AutoTrader.ca Top Searched Vehicles of 2022

Leave a Comment / Article, Consumer Insights, Trends / Sabrina Bond

Mix of Luxury and Mainstay Vehicles Remain on AutoTrader’s Top Searched Vehicles of 2022, While Interest in Economical Options Rises With over 11 million Canadians visiting AutoTrader.ca to browse hundreds of thousands of vehicles for sale each month, AutoTrader mines and analyzes its search data each year to capture the pulse of Canadian car buyers'

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Intention to Buy a Vehicle in the Next 6 Months Infographic

AutoTrader Study Finds Vehicle Purchase Intentions Remain Steady Despite Economic Uncertainty

Leave a Comment / Article, Consumer Insights / Milan Brankovic

The big question on nearly everyone’s mind these days is if economic activity has declined, and we have or will move into a recession. It’s an important one for the automotive industry overall – especially for car dealerships – in judging consumer vehicle purchase intentions in light of the economic uncertainty. The findings from our

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Carology Bitesize Path to Purchase Image of Interview

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

Leave a Comment / Consumer Insights, Video / Milan Brankovic

Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior

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