Newsroom | TRADER

The Auto Industry Looks at the Future of Automotive

The Automotive Intelligence Series – The Future in Focus By Jessica Ruby and Sabrina Arruda Ontario Premier Kathleen Wynne kicked off the Auto Intelligence Series (AIS) as part of the opening today of the 2018 Canadian International AutoShow. The Future in Focus panel looked at industry change, trade rule risks and extensive investments into the

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How Data Helps You Reach the Right Audience With Your Automotive Advertising

Article / Sabrina Bond

Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data is and how important it is to use it. But, what does data really mean? And more importantly, how is it going to help you sell cars? We wanted to take this opportunity to break

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TRADER launches ‘TRFFK’, a specialized, full-service digital advertising solution

Press Release / Milan Brankovic

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led solutions to convert in-market car shoppers into real-time customers TORONTO, ON - November 29, 2017 - TRADER Corporation today announced the launch of TRFFK powered by AutoTrader.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a

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Brand New Listing Designs on AutoTrader.ca

Article / Sabrina Bond

We listened to feedback from dealers and consumers, and are pleased to present new listing designs on the Search Results Page (SRP) on AutoTrader.ca! The brand new look features a refreshed display of content and up to 3.5X larger photos! What we heard from consumers As you may know, we collect consumer feedback regularly to understand

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Highlights from Carology Calgary at TELUS Spark

Leave a Comment / Video / Milan Brankovic

Carology Calgary – presented by TRADER– was jam-packed with relevant insights for automotive industry professionals. Auto dealers, OEMs and agencies attended to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape. Hosted at Telus Spark in Calgary, the event provided unique insights into the evolving digital landscape, the

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TRADER Corporation Receives AdClub Digital Publisher of the Year Award!

Article / Sabrina Bond

Last week, TRADER Corporation was presented with the Digital Publisher of the Year Award at Digital Day 2017, hosted by the Advertising Club of Toronto (AdClub) Digital Day is the largest annual networking event for the Canadian online advertising community. Each year, AdClub presents the People’s Choice Awards to recognize outstanding digital content and campaigns,

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Carology Event Heads to Calgary on June 27th

Article / Sabrina Bond

For the first time ever, TRADER will host Carology for automotive industry professionals in Calgary, AB. The event will take place on June 27, 2017 at Telus Spark – and is open to all auto dealers, OEMs and agencies. TRADER Carology – the must-attend industry event of the year – is heading to Calgary, Alberta

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New Trade-In Value Tool on AutoTrader.ca

Article / Sabrina Bond

We are pleased to announce we have introduced a new feature on AutoTrader.ca that allows consumers to calculate the average price range of their vehicles – whether they’re buying, selling or trading in. It was developed as part of the next phase of our autoTRADER iQ initiative, to give car shoppers access to even more

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Auto Journal: Don’t Forget Your Brand & Other Online Strategies Shared at #Carology

Article / Sabrina Bond

This article originally appeared in Auto Journal, April 2017 Edition (page 29).

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Women in Automotive Leadership: Jill Hadfield

Article / Sabrina Bond

We are pleased to announce that Jill Hadfield has been chosen as the recipient of a prestigious award presented by Auto Remarketing Canada. The Women in Automotive Leadership Award is given to women in the Canadian automotive industry who exemplify the best in leadership. Jill will receive the award at the Women & Automotive Event on

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