Newsroom | TRADER

Dealer Stories: Murray Auto Group Shares Experience Using vAuto

We sat down with The Murray Auto Group third generation owner Chris Murray and General Manager Chris Emery, to discuss how they utilize the vAuto Provision Suite. They shared their experience and the impact the products have had on their dealership. The Murray Auto Group joined the automotive industry in 1926. Since then, the group

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TRADER Makes Strategic Investment in DealerBreacher

Press Release / Sabrina Bond

Investment in Montreal-based digital advertising company, DealerBreacher, becomes part of several TRADER services and solutions intended to help automotive dealerships to grow and succeed Toronto, ON (May 31, 2018) – TRADER Corporation is pleased to announce a strategic investment in DealerBreacher, a leading digital advertising services company based in Montreal. This investment continues TRADER’s commitment

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TRADER launches ‘TRFFK,’ a specialized, full-service digital advertising solution, across Canada

Press Release / Sabrina Bond

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led advertising to convert in-market car shoppers into real-time customers Toronto, ON (April 30, 2018) – TRADER Corporation today announced the national launch of TRFFK powered by AutoTrader.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a

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Takeaways from the 2018 Women and Automotive Conference

Article / Sabrina Bond

“You need people in your corner to tell you, ‘You’ve got this.’ And pick you back up again.”—Denise Chudy, Contact at Once! On March 29, women from all across the automotive industry gathered at the Women and Automotive Conference to share their struggles, triumphs, and wisdom. All were welcome – competition and title were left

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The Auto Industry Looks at the Future of Automotive

Article / Sabrina Bond

The Automotive Intelligence Series – The Future in Focus By Jessica Ruby and Sabrina Arruda Ontario Premier Kathleen Wynne kicked off the Auto Intelligence Series (AIS) as part of the opening today of the 2018 Canadian International AutoShow. The Future in Focus panel looked at industry change, trade rule risks and extensive investments into the

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How Data Helps You Reach the Right Audience With Your Automotive Advertising

Article / Sabrina Bond

Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data is and how important it is to use it. But, what does data really mean? And more importantly, how is it going to help you sell cars? We wanted to take this opportunity to break

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TRADER launches ‘TRFFK’, a specialized, full-service digital advertising solution

Press Release / Milan Brankovic

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led solutions to convert in-market car shoppers into real-time customers TORONTO, ON - November 29, 2017 - TRADER Corporation today announced the launch of TRFFK powered by AutoTrader.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a

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Brand New Listing Designs on AutoTrader.ca

Article / Sabrina Bond

We listened to feedback from dealers and consumers, and are pleased to present new listing designs on the Search Results Page (SRP) on AutoTrader.ca! The brand new look features a refreshed display of content and up to 3.5X larger photos! What we heard from consumers As you may know, we collect consumer feedback regularly to understand

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Highlights from Carology Calgary at TELUS Spark

Leave a Comment / Video / Milan Brankovic

Carology Calgary – presented by TRADER– was jam-packed with relevant insights for automotive industry professionals. Auto dealers, OEMs and agencies attended to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape. Hosted at Telus Spark in Calgary, the event provided unique insights into the evolving digital landscape, the

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TRADER Corporation Receives AdClub Digital Publisher of the Year Award!

Article / Sabrina Bond

Last week, TRADER Corporation was presented with the Digital Publisher of the Year Award at Digital Day 2017, hosted by the Advertising Club of Toronto (AdClub) Digital Day is the largest annual networking event for the Canadian online advertising community. Each year, AdClub presents the People’s Choice Awards to recognize outstanding digital content and campaigns,

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