Estimated Trade-In
Enhanced Vehicle Appraisal Technology
Our enhanced vehicle appraisal technology, Estimated Trade-In provides car shoppers with a competitive valuation for their current vehicle, helping build confidence early in their shopping journey and creating more informed conversion ready opportunities for dealers.
Gain access to a streamlined vehicle acquisition source, while augmenting profit potential from another piece of inventory, with strong margins baked in the trade-in offer.
What is Estimated Trade-In?
Estimated Trade-In is our enhanced vehicle appraisal technology that provides car shoppers with a competitive valuation for their current vehicle while creating acquisition-ready opportunities for dealers.
How does Estimated Trade-In Benefit dealerships?
Estimated Trade-In provides participating dealerships with access to an additional vehicle acquisition source, augmenting profit potential from another piece of inventory, with strong margins baked in the trade-in offer.
How are Estimated Trade-In opportunities delivered to my dealership?
Estimated Trade-in appraisal requests are seamlessly routed into Dashboard and optionally into your dealership's Customer Relationship Management (CRM) platform for tracking and efficient follow-up.
What does typical volume look like in a month?
On average, each dealership receives approximately 10 Estimated Trade-In leads each month, though volumes can be significantly higher for some dealers.
Will the feature be accessible from my inventory listings?
Yes. Estimated Trade-In is accessible from every inventory listing on AutoTrader.ca.
