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AutoTrader.ca Top Searched Vehicles of 2022

AutoTrader.ca Top Searched Vehicles of 2022

Leave a Comment / Article, Consumer Insights, Trends /
Mix of Luxury and Mainstay Vehicles Remain on AutoTrader’s Top Searched Vehicles of 2022, While Interest in Economical Options Rises With over 11 million Canadians visiting AutoTrader.ca to browse hundreds of thousands of vehicles for sale each month, AutoTrader mines and analyzes its search data each year to capture the pulse of Canadian car buyers'

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TRADER Corporation & Dealertrack Canada

TRADER Corporation Acquires Dealertrack Canada

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Investment will enable more holistic Canadian-focused services & solutions to Canadian dealers & OEMs   TORONTO, ON - November 10, 2022 — TRADER Corporation, the leading digital marketing partner for Canadian automotive retailers and manufacturers, today announced that it has agreed to acquire the Canadian operations of Dealertrack from Cox Automotive’s Canadian Retail business. TRADER

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three incorrect photo samples and one correct sample

How to Capture Engaging Vehicle Photos That Help Convert Browsers to Buyers

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A picture is worth a thousand words – particularly when you’re using the strategy as an interest and engagement driver to aid with the sale of a vehicle. A vital aspect of well merchandised inventory is quality photos, more specifically, top-notch photography that creates a good first impression with car shoppers engaging with your inventory

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AutoTrader Carology Masterclass: Merchandising Best Practices

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Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, AutoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

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Listings with more than 11 photos enjoy 185% more leads

Lift Your Leads By Up To 185% With Better Merchandising

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Whether you’re selling a new or pre-owned car, it’s vital that you put your dedication and focus towards optimizing each and every one of your inventory listings. A quality listing provides car shoppers all the information they need, from their initial interaction with your Vehicle Detail Page (VDP), and acts as a catalyst to building

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How a Sound Pricing Strategy Can Get Your Dealership in the Running for an AutoTrader Best Priced Dealer Award

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Price is one of the leading drivers in a vehicle purchase. In fact, 84% of car shoppers cite price as an important purchase factor.1 As such, our AutoTrader.ca iQ algorithm uses real-time pricing data to provide car shoppers with transparency and guidance on the price of cars, by applying “Great”, “Good”, “Fair” and “Above Average”

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2022 AutoTrader Best Priced Dealer Award Winners Announced!

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For the third consecutive year, AutoTrader has recognized Canadian dealerships committed to consistently offering transparent pricing and great value for Canadian car shoppers with the exclusive and prestigious 2022 AutoTrader Best Priced Dealer Award. AutoTrader Best Priced Dealer Award winners are identified, by province, through a scientific analysis of the top dealerships on the AutoTrader.ca

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A Majority of Canadian Car Shoppers Believe Electric Vehicles Will Take Over the Road in 10 Years

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Electric vehicles (EVs) currently represent a small slice of the Canadian automotive market, however, it’s important for dealers to understand how consumers look at these vehicles and there’s no better way to do so than an examination of what informs a consumer’s decision-making process. In March 2022 we conducted a national consumer research survey of

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