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Author name: Milan Brankovic

AutoTrader Carology Bitesize: March 2023 Price Index

AutoTrader Carology Bitesize: March 2023 Price Index

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The automotive industry is constantly evolving, and staying up to date with the latest pricing trends is crucial to success. Through our AutoTrader Carology Bitesize video series, we host industry experts to discuss the latest news and trends in Canadian automotive. In this episode, we’re joined by Baris Akyurek, Vice President of Insights & Intelligence

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AutoTrader Carology Bitesize - First Time Car Buyers

AutoTrader Carology Bitesize – First Time Car Buyers

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Both experienced as well as first-time car buyers look to answer two key questions when embarking on a vehicle purchase: does it meet their needs and is the price compelling? However, the journey first-time buyers take to get to their final purchase decision can vary immensely from those with more experience. Understanding their habits and

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Interaction of Online Automotive Marketplaces and Dealerships

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces

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It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety available at their fingertips makes this a no brainer. When we consider car shopping in this increasingly digitized age, it’s a widely known fact that today’s car buyers start their journey online, primarily focused on

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Carology Bitesize Path to Purchase Image of Interview

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

Leave a Comment / Consumer Insights, Video /
Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior

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AutoTrader Carology Talks: Forces of Change - Supply & Electric

AutoTrader Carology Talks: Forces of Change – Supply & Electric

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The automotive industry is quickly advancing toward a new world that will bring Electric Vehicles (EVs) to the forefront. By 2035, the largest automotive markets are predicted to be fully electric. Change is coming, and our plan is to embrace it while helping your dealership adapt to continue achieving success! Our first on-demand AutoTrader Carology

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Murray Auto Group

Dealer Stories: Murray Auto Group Shares Experience Using vAuto

Case Study /
We sat down with The Murray Auto Group third generation owner Chris Murray and General Manager Chris Emery, to discuss how they utilize the vAuto Provision Suite. They shared their experience and the impact the products have had on their dealership. The Murray Auto Group joined the automotive industry in 1926. Since then, the group

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TRADER launches ‘TRFFK’, a specialized, full-service digital advertising solution

Press Release /
Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led solutions to convert in-market car shoppers into real-time customers TORONTO, ON - November 29, 2017 - TRADER Corporation today announced the launch of TRFFK powered by AutoTrader.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a

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Thoma Bravo to Acquire TRADER Corporation

Press Release /
San Francisco, CA – July 1, 2016 – Thoma Bravo, LLC, a leading private equity investment firm, announced the acquisition of TRADER Corporation (TRADER), Canada’s leading digital automotive marketplace and software solutions provider, from funds advised by Apax Partners for approximately C$1.575 billion.  The transaction, which is subject to customary closing conditions, is expected to

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AutoTrader.ca Makes $5,000 Donation In Support of Relief for Fort McMurray

Press Release /
Toronto, ON – May 9, 2016 – AutoTrader.ca has made a $5,000 donation to the Red Cross in support of the relief efforts to help those impacted by the destructive fires in Alberta and encourages all Canadians to do what they can to help. "Our thoughts are with the townspeople of Fort McMurray," said Sebastian

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