Author name: Milan Brankovic

Online Automotive Marketplaces Pivotal in the Car Shopping Journey, Clarivoy Study Confirms

Summary New methods of tracking consumer shopping data in real-time provide retailers additional information on the websites car shoppers visit to obtain information Consumers, including car shoppers, who see product advertisements are increasingly going to large online marketplaces as their first stop, rather than to search engines or brand websites According to a recent Clarivoy

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Understanding Canadian Car Shopper Purchase Intentions in Q3 2025

In a rapidly changing marketplace, one of the clearest indicators of industry vitality lies in the purchase intentions of Canadian car shoppers. These intentions provide a view of consumer sentiment, serving as a critical tool for dealerships and automakers looking to stay ahead. While market fluctuations are a reality, trends reveal an adaptive consumer base

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AutoTrader Carology Bitesize: Price Index Q1 2025

Tune into our recent AutoTrader Carology Bitesize airing, where Baris Akyurek, Vice President of Insights & Intelligence, deep dives the strong start in 2025 for Canadian automotive, across both used and new vehicle segments, driven by a boost in March vehicle sales by Canadian car shoppers reacting to anticipated tariffs. Get the inside scoop on

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2025 AutoTrader Best Priced Dealer Award Winners Announced

Canadian Automotive Retailers Recognized for their Commitment to Fair & Transparent Pricing TORONTO, ON – May 16, 2025 — AutoTrader.ca, Canada's most trusted and largest automotive marketplace, has revealed the winners of its annual AutoTrader Best Priced Dealer Awards. Now in its sixth year, AutoTrader Best Priced Dealer Awards celebrates automotive dealerships across the country

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AutoTrader Price Index: Q1 2025

The Canadian automotive market started 2025 strongly for both new and used vehicles, with March sales boosted by consumers reacting to anticipated tariffs. While new car inventory has largely recovered to pre-pandemic levels, ongoing uncertainty around tariffs is making long-term forecasting difficult, with potential outcomes ranging from flat sales to a 25% decline this year.

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AutoTrader and National Hockey League Announce Multiyear Canadian Partnership

AutoTrader Named NHL’s Official Pre-Owned Automotive Marketplace NEW YORK, NY – May 8, 2025 – AutoTrader and the National Hockey League (NHL®) today announced a new multiyear Canadian partnership, naming AutoTrader the Official Pre-Owned Automotive Marketplace of the NHL. This is AutoTrader’s first-ever professional sports league partnership. “We’re excited to welcome AutoTrader to the NHL

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2025 Canadian Car Shopper Purchase Intentions Remain Resilient, Despite the Noise

Car shopper purchase intentions serve as an indicator of overall industry health and getting on the lead foot to understanding consumer purchasing patterns. Staying attuned to these behaviors is essential in maintaining a competitive edge in the Canadian automotive landscape. By closely monitoring car shopper purchase intentions, dealerships can anticipate and adjust to evolving market

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AutoTrader Price Index: December 2024

The used car market demonstrated robust performance in the final quarter of 2024, with estimated sales surging 5.3% year-over-year*, driven by declining interest rates and vehicle prices, which bolstered demand against the backdrop of a slower sales period in the previous year. Supply dynamics mirrored pre-pandemic patterns, with quarter-over-quarter inventory growth. However, year-over-year inventory levels

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