EN FR

Author name: Jil McIntosh

Description

Visitation of Online Automotive Marketplaces

Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey

Leave a Comment / Article, Consumer Insights /
Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right buyers to your inventory listings. Our latest Path to Purchase study, conducted by Dig Insights, deep dives the car buying experience of both used and new Canadian car shoppers who purchased a vehicle in the

Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey Read More »

Interest-in-Purchase-Elements-Online

Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

Leave a Comment / Article /
Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months Read More »

Interest-in-purchasing-a-vehicle-online

2024 Car Shopper Purchase Intentions & Outlook Remain Strong

Leave a Comment / Article /
From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention.   Our latest research study conducted by

2024 Car Shopper Purchase Intentions & Outlook Remain Strong Read More »

consumer-finance-social-chart-01

Overcoming Car Buyer Hesitancy in a Period of High Prices & Increased Interest Rates

Leave a Comment / Article /
Canadian car shopper confidence has been increasing steadily, with purchase intentions continuing to rise since last year. But the car shopping journey and purchase process can still present certain challenges for buyers, and dealership operators who have an acute understanding of the drivers behind consumer hesitancy, will be well-equipped to help shoppers navigate purchase and

Overcoming Car Buyer Hesitancy in a Period of High Prices & Increased Interest Rates Read More »

Intentions to Buy a Vehicle in the Next 6 Months

The 411 of Economic Impacts on Vehicle Purchase Intent

Leave a Comment / Consumer Insights /
With economic uncertainty top of mind for both car shoppers and dealers, we sought out to understand where consumers currently stand regarding the economy and their vehicle purchase intentions. Dealership operators well apprised of consumer outlook as well as the concerns of consumers shopping for a car have an opportunity to tailor the consumer experience

The 411 of Economic Impacts on Vehicle Purchase Intent Read More »

Reasons for Considering to buy an EV

Electric Vehicles: How “Plugged In” Are Car Shoppers in 2023?

Leave a Comment / Article, Consumer Insights /
Despite most automakers now offering electric vehicles (EVs) and governments rolling out plans to mandate the sale of EVs, consumer research shows that car shopper interest in EVs is still strong, but it appears to be softening. If you’re a dealership looking to attract buyers and increase your EV sales, we recommend a shift in

Electric Vehicles: How “Plugged In” Are Car Shoppers in 2023? Read More »

First Time Buyers Information Sources Used

Everything You Need to Know About the First Time Car Buyer

Leave a Comment / Article, Consumer Insights /
Car buyers divide neatly into two camps: those who have purchased before and those who have not (yet). Both groups are looking for the right vehicle at an attractive price, but the experienced car buyer and the first-time car buyer can have completely different ways of approaching their path to purchase. By understanding the nuances

Everything You Need to Know About the First Time Car Buyer Read More »

2022 Year in Review

Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective

Leave a Comment / Article, Consumer Insights /
With the close of 2022 fast approaching we found it fitting to reflect on some of the findings from various consumer research studies conducted this year, and unpack the key aspects to assist with fine-tuning your dealership’s strategy. While some of the challenges from 2021 shifted into 2022, most notably the supply and demand mismatch,

Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective Read More »

Intention to Buy a Vehicle in the Next 6 Months Infographic

AutoTrader Study Finds Vehicle Purchase Intentions Remain Steady Despite Economic Uncertainty

Leave a Comment / Article, Consumer Insights /
The big question on nearly everyone’s mind these days is if economic activity has declined, and we have or will move into a recession. It’s an important one for the automotive industry overall – especially for car dealerships – in judging consumer vehicle purchase intentions in light of the economic uncertainty. The findings from our

AutoTrader Study Finds Vehicle Purchase Intentions Remain Steady Despite Economic Uncertainty Read More »

Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

Leave a Comment / Article, Consumer Insights /
Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process Read More »

BACK TO TOP