GET UP TO 50% CO-OP CREDIT APPLIED AGAINST NEW BRP INVENTORY!
Exclusively Available for BRP Canada Dealers
We are excited to announce that TRADER is now a preferred vendor of BRP Canada! BRP will now provide up to 50% co-op credit, specific to the products below listed, applied against new BRP inventory. *
TRADER and BRP Canada worked diligently to ensure that all of your new BRP inventory marketing needs are covered from end-to-end, with a comprehensive suite of robust and leading edge solutions! Continue reading below for a full list of products that are covered by the BRP Co-Op Program.
Driven by best-in-class technology.
Add more fuel to your digital advertising and get your inventory on Canada’s best and most trusted marketplace! Take your merchandising to the next level with 1-SOURCE, a robust tracking and inventory management platform for maximum impact.
Get your inventory where it belongs – at the top!
With hundreds of inventory units being listed a day, placement of your listings is crucial in ensuring your inventory gets seen. With Priority Listings, you can target shoppers in your local region by securing premium placement among the top 10 positions of the Search Results page.
Provincial Priority Listings
Expand your reach on dual platforms.
Provincial Priority Listings feature your inventory among the top 10 listings of the AutoTrader.ca Search Results Page across the province. Provincial Priority Listings help you expand your consumer reach outside of your local for even greater exposure.
Post more photos, move more inventory!
It’s proven – pictures sell. Highlight Listings feature an image carousel to grab the attention of the shopper and stand apart from the competition. These listings can effectively merchandise your inventory to showcase unique vehicle features like interior finishes, trim detail and accessories, tires and rims, limited edition make and model badges, and more.
Reach the on-the-go, mobile shopper!
With an ever-growing audience of mobile users – many of whom actively use mobile for browsing listings and scouring the internet for deals, there’s never been a more important time to bring all of your listings mobile. More users. More page views.
Maximize your inventory exposure across multiple platforms.
Mobile is becoming the key driver to reach out to more consumers. Swipe PRO is a multi-platform product designed to promote inventory, drive awareness and increase engagement with vehicle listings. How does it work? A featured dealer ad is inserted into the third spot of the mobile swipe process within a contextually relevant consumer search to help you vehicle ads surface much faster. You will also get a desktop Priority Listing for the same inventory – to maximize your inventory exposure across multiple platforms!
CPM (Cost Per Mille) Banners
Narrow in on your target audience.
CPM Banners are here to help you advertise across the homepage, Search Results Page, Vehicle Detail Page and mobile platform. Level down to display your ads throughout a city or expand your reach to province or nationwide.
Grand Theft (Display)
Dominate over the competition.
It’s time to steal away prime advertising space to attract more consumers to your inventory. With Grand Theft you will be an exclusive partner in your market and have the ability to conquest buyers from competitors. Own the category in the city or town of your choice anywhere in Canada with search, category and VDP takeover.
BRP CO-OP PROGRAM DETAILS
Up to 50%-70% of your AutoTrader.ca advertising costs for new BRP inventory qualifies for a co-op credit. You can receive reimbursement for a portion of the money you spend on our advertising products and solutions and reinvest your marketing dollars.
We have also worked with BRP corporate to ensure that TRADER products will be eligible for co-op. Please feel free to include all eligible products as you submit your TRADER invoices and co-op report that we will provide you as part of your co-op claim.
The co-op program provides credit towards specific TRADER products – Perform, Priority Listings, Provincial Priority Listings, Highlight Listings, Mobile Boost, Swipe Pro, and Display Advertising products.
If you have any other questions, please contact your TRADER Representative or email NPVcoop@trader.ca.
LET’S TAKE YOUR DEALERSHIP TO THE NEXT LEVEL AT UP TO 50% OFF!
*Terms and conditions apply. Please speak with your TRADER Representative for full details.
Source: 1. autoTRADER Google Analytics Data, April 2019. 2. AutoTrader.ca Mobile App Downloads – All Platforms, June 2019. 3. AutoTrader.ca Mobile App Rating – All Platforms, June 2019.