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Author name: Milan Brankovic

Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

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Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

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Consumer Research Reveals Willingness of Car Shoppers to Transform Conventional Shopping Behaviours

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As the microchip shortage continues to impact the automotive sector, albeit at a lesser degree than a year or even a few months back, we checked in with car shoppers on AutoTrader.ca to get a better feel for their knowledge and experience with shopping for a vehicle during this time. Overall, we found that consumers

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TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19

Article /

In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those

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Car Ownership More Attractive in a Post COVID-19 World, AutoTrader.ca Study Finds

Article /

It’s no surprise that COVID-19 has had an impact on the automotive market. While many expect car sales in the short term may be lower than usual, there are strong signals that buyers are still very much in market and doing research. For example, on the AutoTrader.ca marketplace during the week of Mar. 23, 2020,

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Highlights from TRADER Carology Vancouver at the Annex Theatre

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TRADER Carology Vancouver was jam-packed with relevant insights for automotive industry professionals. Auto dealers, OEMs and agencies were in attendance to hear firsthand experiences of what it takes to win in an increasingly competitive, dynamic and disruptive digital automotive landscape. The event was hosted on October 15, 2018, at the Annex Theatre in Vancouver, British

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TRADER Carology Toronto 2018

Highlights from TRADER Carology Toronto at the Glenn Gould Studio

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TRADER Carology Toronto was jam-packed with relevant insights for automotive industry professionals. Auto dealers, OEMs and agencies were in attendance to hear firsthand experiences of what it takes to win in an increasingly competitive, dynamic and disruptive digital automotive landscape. Held on September 25, 2018, at the Glenn Gould Studio in Toronto, Ontario, the event

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Highlights from Carology Ottawa at the Canadian Museum of Nature

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Carology Ottawa was jam-packed with relevant insights for automotive industry professionals. Auto dealers, OEMs and agencies were in attendance to hear firsthand experiences of what it takes to win in an increasingly competitive, dynamic and disruptive digital automotive landscape. Held on August 28, 2018, at the Canadian Museum of Nature in Ottawa, Ontario, the event

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Murray Auto Group

Dealer Stories: Murray Auto Group Shares Experience Using vAuto

Case Study /
We sat down with The Murray Auto Group third generation owner Chris Murray and General Manager Chris Emery, to discuss how they utilize the vAuto Provision Suite. They shared their experience and the impact the products have had on their dealership. The Murray Auto Group joined the automotive industry in 1926. Since then, the group

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TRADER launches ‘TRFFK’, a specialized, full-service digital advertising solution

Press Release /
Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led solutions to convert in-market car shoppers into real-time customers TORONTO, ON - November 29, 2017 - TRADER Corporation today announced the launch of TRFFK powered by AutoTrader.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a

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