Your NEW Performance Engine
Introducing the
NEW AutoTrader
Built to work alongside dealers — turning demand into opportunities, delivering smarter insights, and making selling easier.
From Our Newsroom
AutoTrader Unveils Its Most Significant Transformation to Date
AutoTrader, Canada’s largest and most trusted automotive marketplace, is set to launch the next evolution of its platform. The next-generation marketplace is designed to better align with how dealers operate in an increasingly data-led and demand-driven market based on how Canadians shop for vehicles.
Marking the brand’s largest marketplace transformation and biggest investment to date, the new platform brings together Artificial Intelligence (AI), a more intuitive, forward-looking car shopping experience, and an expanded suite of dealer tools designed to drive more relevant outcomes across the buying and selling process.
Dealer Success Story
“AutoTrader makes it easy for our sales people to follow up with leads.”
Greg Smith
Vice President of Operations
A Frictionless Inventory Acquisition Source from Private Party Sellers
Instant Cash Offer provides your dealership direct access to quality vehicles from private sellers through a scalable, cost-efficient acquisition source. Secure inventory with strong margin potential that align to your dealership’s needs and local market demand, while delivering a seamless experience from valuation to acquisition.
Optimize Your Lead-to-Sale Conversion by Up to 2.9X with AutoTrader.ca Deal Builder
Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!
AutoTrader.ca Puts Your Inventory in Front of the Most Serious Car Buyers in Canada, Ready to Take Action
With inventory volume, tools and choice that Canadian consumers value, AutoTrader.ca attracts the most serious and qualified car shoppers to the largest selection of dealership inventory listings nationwide.
Our best-of-breed advertising solutions, services, and support help drive dealership profitability and streamline the car buying process — helping Canadian automotive dealers sell more cars, more profitably, and with ease!
Featured Consumer Research Insights & Latest Industry News
Carology Bitesize: Electric Vehicles (EVs)
As consumer interest in electric vehicles continues to evolve, dealerships are navigating a more complex purchase journey shaped by affordability, education, trust, and brand perception. In this episode of AutoTrader Carology Talks, we sit down with Kimberly Nicholson, Director of Research at AutoTrader.ca, to discuss findings from our latest EV consumer research, including how shoppers are thinking about EV adoption, what concerns are influencing their decisions, and why data privacy has emerged as an important consideration when evaluating certain EV brands.
2026 AutoTrader Best Priced Dealer Award Winners Announced
AutoTrader.ca, Canada’s most trusted and largest automotive marketplace, has revealed the winners of its annual AutoTrader Best Priced Dealer Awards. Now in its seventh year, AutoTrader Best Priced Dealer Awards celebrates automotive dealerships across the country for consistently delivering pricing transparency and exceptional value to Canadian car shoppers on AutoTrader.ca.
Electric Vehicles (EVs): Hype or Reality?
With recent government incentives for Electric Vehicles (EVs) and rising gas prices, understanding how Canadian car shoppers feel about EVs – and their intent to purchase one – has never been more important. In our latest consumer research, we surveyed over 1,700 EV owners, purchase intenders, and non-intenders to capture a comprehensive view of sentiment for this specific vehicle type across the country.
Conquest Leads from Private Seller Ads with Our Latest Breakthrough in Artificial Intelligence (AI)
AutoMatch, our latest advancement in the Artificial Intelligence (AI) space, connects your dealership with even more prospective buyers by dynamically recommending similar vehicles in private seller ads available through qualifying dealer partners.
Enhanced Car Shopper Profiling
Improve Prospect Handling to Drive Stronger Lead-to-Sale Conversion
AutoTrader & National Hockey League Multiyear Canadian Partnership
AutoTrader.ca has signed a multi-year Canadian partnership with the National Hockey League (NHL®) — the most beloved and widely followed professional sports organizations in Canada! This partnership marks a bold step forward to our long-standing commitment of investing in strategic sponsorships, advertising, and promotions that deliver measurable value to our brand and, by extension, our dealer partners.
