AutoTrader.ca

Instilling Confidence with Car Shoppers During COVID-19

There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected of businesses around the world to immediately adapt to the this new normal, by making strategic yet impactful changes. Below we’ve outlined simple actions and techniques that you should implement within your dealership to instill

TRADER Corporation rolls out a 50 per cent price reduction on AutoTrader.ca products to support Canadian dealers nationwide

  The digital automotive solutions leader cuts the cost of all marketplace products on AutoTrader.ca in half from April through May 2020 in effort to assist dealers amidst COVID-19   TORONTO, ON – March 20, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today announced the roll-out of a nationwide marketplace price reduction plan aimed at supporting

TRADER Announces Winners of Inaugural Best Priced Dealer Awards

Top five per cent of Canadian automotive dealers honoured for consistent, fair and transparent pricing practices TRADER Corporation, the leading Canadian automotive digital marketing partner, today announced the winners of the first-ever AutoTrader.ca Best Priced Dealer Awards. The awards recognize the top automotive dealers nationwide, for their commitment to consistently offering competitive prices and great

TRADER 2019 Year In Review

A milestone year for AutoTrader.ca! Every year we aim to drive even more quality traffic and engagement to your listings. Throughout 2019 we made significant investments and launched tools to help you do just that. Thanks to your continued support we eclipsed past milestones, persevered as the leading automotive marketplace in Canada, all while focusing

Automotive Marketplaces Rank Top Source for Canadian Car Buyers

Studying the behaviours and actions of car buyers enables us to optimize the AutoTrader.ca consumer experience and to provide our dealer partners with effective tools to engage with consumers online. Research is an important driver of our ability to create evermore value for both our advertisers and Canadian car buyers. While online studies tell us

TRADER Corporation Acquires Quebec-Based Digital Marketplace, LesPAC

Toronto, ON (June 11, 2019) – TRADER Corporation is pleased to announce the acquisition of LesPAC, a leading digital marketplace in Quebec. Founded in 1996, LesPAC has differentiated itself by providing a localized marketplace for Quebecers, with a strong presence in the automotive and commercial/recreational vehicle categories, serving urban to rural communities alike. “We look

TRADER Corporation Introduces Instant Cash Offer, Set to Transform the Consumer Trade-In and Selling Negotiation Process Online

New vehicle valuation platform connects dealers directly with private sellers and creates an efficient negotiation process for consumers to sell and trade-in their vehicles TORONTO, May 16, 2019 /CNW/ – TRADER Corporation is pleased to announce a new partnership and launch of a certified vehicle valuation platform that simplifies the trade-in and selling negotiation process for both

2019 Auto Remarketing Under 40: Chris Samadh

We are proud to share that Chris Samadh, Director of Customer Experience at TRADER Corporation has been chosen as recipient of the 2019 Auto Remarketing Under 40 award by Auto Remarketing Canada.  Chris Samadh is the Director of Customer Experience at TRADER Corporation. He leads a team of customer service representatives who communicate with automotive

TRADER Leadership Spotlight: Matt Lawson & Jody Gill

Matt Lawson Vice President Dealer Software & OEM Matt Lawson began his career at TRADER in 2005, fresh out of post-secondary school. He has seen the company grow from the transition from print to digital while advancing his career through new leadership roles. In his current role as Vice President Dealer Software & OEM, Matt