AutoTrader Pivot

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3D Visualization

Powered by London Dynamics

Pivot redefines the standard 360-degree vehicle viewing experience, empowering car shoppers to explore vehicles from every angle with unparalleled clarity and interactive hot spots for static or video content. Consumers can customize their vehicle, right down to trim, available options and accessories, and through a QR code, visualize the vehicle in their environment.

About Our Partner

London Dynamics is a cutting-edge platform that empowers businesses with world-class visualization capabilities, positioning itself as the primary avenue for the widespread adoption of 3D technology as consumers demand richer and more engaging online product experiences.

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Highly Customized User Experience

Whether your focus is lead generation, Certified Pre-Owned (CPO) vehicles, or parts and service, Pivot’s user experience can be customized to fully align to your needs:

  • Update content over the air through the Content Management System (CMS)
  • Seamlessly transition between 2D and 3D assets
  • Integrate pre-built animations and camera movements
  • Provide a fulsome trim-specific build and price experience
  • Deliver a guided, step-by-step user experience
  • Powerful lead generation integration
AutoTrader Pivot
AutoTrader Pivot

Robust Reporting Capabilities

Pivot tracks every user action and provides seamless compatibility with your reporting stack from day one!

  • Integrate with the most used reporting platforms through an available software development kit (SDK)
  • Measure all events through existing reporting service without having to use an external source

Built Once, Leveraged Endlessly

Pivot delivers 3D assets to the market quickly and easily through over the air updates.  What’s more, you can leverage a single execution across multiple use cases, both within and outside the AutoTrader ecosystem!


OEM Website


CTV / Display


Branded Content


Dealer Websites

AutoTrader Pivot

Experience Pivot

While traditional 360-degree technology offers a lateral spin, Pivot takes vehicle viewing experiences to the next level! With Pivot, car shoppers can explore the vehicle from any angle, zoom in with exceptional clarity, and even engage with interactive hot spots containing static or video content. 

Our innovative configurator goes the extra mile, enabling car shoppers to configure their vehicle to their exact specifications. The experience includes every trim and option available, ensuring the most comprehensive selection. We also provide the flexibility to include various accessories, allowing customers to visualize their vehicle with every available enhancement. 

Request an AutoTrader Pivot Demo

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