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AutoTrader.ca Marketplace Traffic & Engagement (week of May 18 2020)

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We’ve reached all-time highs in this week’s AutoTrader.ca traffic and engagement report! Our Director of Marketing Intelligence, Baris Akyurek, gives us insight into these year-over-year (YoY) milestones. “We’re happy to share that the rise in traffic to AutoTrader.ca has continued, as we had 2.3M unique visitors last week, reaching a 20.4% increase YoY. With 4.5M

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AutoTrader.ca Marketplace Traffic & Engagement (week of May 4 2020)

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Our latest marketplace report shows continued growth in AutoTrader.ca traffic and engagement! Baris Akyurek, Director of Marketing Intelligence at TRADER, breaks down last week’s findings. “More and more car shoppers are visiting the AutoTrader.ca marketplace, as, last week, we saw a 16.5% year-over-year (YoY) increase in unique visitors, reaching a total of 2.3M.  Visits growth increased

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AutoTrader.ca Study Finds Half of Auto Intenders Would Purchase If Remote Selling Options Are Offered

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As part of our pledge to help our dealer partners get past the current restrictive business conditions and come out stronger on the other end, we are continuing to analyze consumer behaviour on the marketplace and share that data with you, while providing guidance and tools to meet consumer expectations. Over a two-week period, in

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AutoTrader.ca Marketplace Traffic & Engagement (week of April 20 2020)

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New updates are in from last week’s autoTRADER.a traffic and engagement! Our Director of Marketing Intelligence, Baris Akyurek, shares the results of the latest report. “Last week, unique visitors increased to 2.2M which represents 3.8% growth YoY. We saw a massive spike in engagement with VDP views of 14.3M, an increase of 6.5% YoY. Shoppers

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Checklist: Does Your Dealership Website Meet Consumer Needs?

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Our recent consumer research study showed that dealership websites are one of the top three online sources used by car shoppers today. When they arrive to the dealer website, shoppers have already established the vehicle they want and are narrowing down which dealership they will be purchasing from. Due in part to physical distancing measures

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COVID-19 Triggers Major Reshuffle of Most-Searched Models on AutoTrader.ca

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Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on AutoTrader.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over

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AutoTrader.ca Traffic & Engagement (week of April 6 2020)

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We are continuing to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note

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Early Consumer Data Points To Enhanced Need For Automotive Digital Retail Solutions Amidst COVID-19

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Originally published to Canadian Auto World In the wake of COVID-19, Canadians have been urged to stay home based on recommendations by the World Health Organization and the Public Health Agency of Canada. In response, many Canadian dealers have had to close their in-store sales department and limit their operations to service functions. Consequently, online

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