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TRADER Carology Event Breaks New Grounds

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This year’s Carology event, hosted by TRADER, reached new heights with diverse speakers, unique venues and an engaged audience of hundreds of automotive industry professionals. TRADER Carology was hosted across major cities in Canada including Toronto, Montreal and for the first time ever, Ottawa and Vancouver. This year’s topic, Automotive Industry Disruption: Thriving in a

TRADER Corporation To Offer Automotive Dealers The Ultimate Canada-First Website Solution

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Next generation website technology is coming, thanks to TRADER’s recent acquisition of Vancouver-based digital marketing company, Convertus. The new website solutions offering – part of TRADER’s larger vision of bringing Canadian-centric digital solutions to automotive dealers nationwide –  will launch across Canada in February 2019. TORONTO, ON - August 8, 2018 - A simple, cohesive, and

TRADER Makes Strategic Investment in DealerBreacher

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Investment in Montreal-based digital advertising company, DealerBreacher, becomes part of several TRADER services and solutions intended to help automotive dealerships to grow and succeed Toronto, ON (May 31, 2018) – TRADER Corporation is pleased to announce a strategic investment in DealerBreacher, a leading digital advertising services company based in Montreal. This investment continues TRADER’s commitment

TRADER launches ‘TRFFK,’ a specialized, full-service digital advertising solution, across Canada

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Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led advertising to convert in-market car shoppers into real-time customers Toronto, ON (April 30, 2018) – TRADER Corporation today announced the national launch of TRFFK powered by AutoTrader.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a

Takeaways from the 2018 Women and Automotive Conference

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“You need people in your corner to tell you, ‘You’ve got this.’ And pick you back up again.”—Denise Chudy, Contact at Once! On March 29, women from all across the automotive industry gathered at the Women and Automotive Conference to share their struggles, triumphs, and wisdom. All were welcome – competition and title were left

The Auto Industry Looks at the Future of Automotive

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The Automotive Intelligence Series – The Future in Focus By Jessica Ruby and Sabrina Arruda Ontario Premier Kathleen Wynne kicked off the Auto Intelligence Series (AIS) as part of the opening today of the 2018 Canadian International AutoShow. The Future in Focus panel looked at industry change, trade rule risks and extensive investments into the

TRADER launches ‘TRFFK’, a specialized, full-service digital advertising solution

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Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led solutions to convert in-market car shoppers into real-time customers TORONTO, ON - November 29, 2017 - TRADER Corporation today announced the launch of TRFFK powered by AutoTrader.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a

Brand New Listing Designs on AutoTrader.ca

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We listened to feedback from dealers and consumers, and are pleased to present new listing designs on the Search Results Page (SRP) on AutoTrader.ca! The brand new look features a refreshed display of content and up to 3.5X larger photos! What we heard from consumers  As you may know, we collect consumer feedback regularly to understand
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