Introducing the Remote Selling Suite
A suite of tools to build a better connection to online shoppers
We’re committed to providing you with innovative ways to transform your dealership’s online operations. That’s why we’ve developed the Remote Selling Suite – a collection of tools to help you carry out everyday sales operations online within the marketplace and to keep you connected with the millions of Canadians who are searching for cars on AutoTrader.ca. This toolkit makes it easier to engage customers and conduct business remotely, by providing them with more ways to confidently and safely shop for their next vehicle from home.
Already subscribed to an AutoTrader.ca Used Vehicle Listings Package?† Touch base with us to find out how you can enable the Remote Selling Suite to your AutoTrader.ca Vehicle Detail Pages (VDP) today!
Real Time Chat
Leverage video to engage with at-home car shoppers
Give your prospective online buyers an engaging digital experience with Real Time Chat. As well as giving the buyer a personalized, interactive, and real-time shopping experience from the comfort of their home, with the click of a button you’ll be able to record a virtual walk-around tour of the vehicle and send it to the interested buyer. This immersive experience replicates the experience of visiting a showroom in person, allowing your salespeoples’ personalities and closing abilities to engage the prospective buyer to the same degree they would in-person.
Drive awareness for your dealerships’ social distancing efforts
Have you considered offering vehicle test drive drop-offs? Post purchase at-home deliveries? Keep your prospective customers in-the-know with OTL Events! This feature provides a dedicated area of your VDP (vehicle detail page) and image carousel to display a visual, informing consumers of the services and tools your dealership has available for stay-at-home car shoppers.
Contactless Services Badges
Showcase car purchasing services you’ve made available to shoppers
Contactless Services badges display remote car buying services your dealership offers to prospective customers. Activate these complimentary badges on your vehicle details pages (VDPs), for each of the services outlined below, that your dealership offers. If your dealership provides two out of the three services, a ‘Contactless Services’ badge will display on your search results page (SRP) listings, to further promote your touch-free services to marketplace shoppers and to help differentiate your listings from your competitors.
- Home Test Drive: Identify that your store provides vehicle drop-off services for at home test drives on your VDP
- Delivery: Highlight to consumers that you offer home delivery services for a purchased vehicle on your VDP
- Live Chat: Automatically enabled on the VDP for dealers using Real Time Chat
- Online Reservations: Automatically enabled for dealers subscribed to Reserve It!
- Virtual Appraisals: Automatically enabled for dealers on the Instant Cash Offer (ICO) Trade-In Module
- Book an Appointment: Automatically enabled for all dealers, including sales appointment scheduling added to the lead form of your VDP‡
Book An Appointment
Sales appointment booking now available on your AutoTrader.ca VDPs!
Along with an identifying badge, a ‘Book an Appointment’ tab is now included within the lead form on all AutoTrader.ca vehicle details pages (VDPs).‡ Shoppers interested in a vehicle you have listed can quickly and easily enter their contact information and select the preferred date and time for a sales appointment at your store. Not only does this simplify the process of scheduling an appointment at your dealership for your prospective buyers, the Book an Appointment feature also makes it easier for your dealership to manage appointments and know which vehicle the customer is interested in coming in to see!
Take deposits online, from the most serious buyers
Let the most serious shoppers place a deposit to reserve a vehicle they are interested in, directly from your VDP. With online activity outpacing dealership walks-ins for the foreseeable future, give your prospective buyers an opportunity to secure your unique and compelling inventory offerings before somebody else does. Reserve It! provides an all new source of only the most serious leads, so follow up with these requests in short order to close the deal!
We are working hard to deliver even more ways to help you keep selling cars under these new business conditions. We feel there is a huge opportunity for usage of both remote selling tools and a full e-commerce solution because we are still seeing millions of Canadians searching for cars on our marketplace and we want to help you through this difficult time by increasing your ability to convert them into sales, despite the situation.
BUILD BETTER CONNECTIONS WITH ONLINE CAR SHOPPERS
Get the Remote Selling Suite for your AutoTrader.ca Inventory Listings!
† To meet eligibility for the Remote Selling Suite, you must be subscribed to AutoTrader.ca Used Vehicle Listings – Bronze package.
‡ Available for dealer partners subscribed to AutoTrader.ca Used Car Listings – Bronze package.