Harness the Power of AI & Data Insights to Optimize the Mix & Performance of Your Listing Upgrades!
Let the power of artificial intelligence (AI) and data insights go to work for your Listing Upgrade investments to put your inventory in front of the right car shoppers and move more metal off your lot!
Optimize the Performance of Your Listing Upgrades
Upgrade Optimizer – AI delivers a streamlined, automated process to selecting the best suited Listing Upgrade investments for your sales objectives, business goals, and inventory mix, by tapping into artificial intelligence (AI) and robust data insight. This managed service drives optimal visibility, engagement and conversion across your inventory mix.
Maximal Value for Your Dealership
Our “always on” philosophy ensures your investment is optimized every week so you can be confident that your Listing Upgrades are delivering maximal value for your dealership. The service provides the scalability and flexibility to align to the needs of any dealership, putting your inventory in front of the right consumers and moving more metal off your lot!
The Power of AI & Data Insights Delivers Irrefutable Results!
Dealerships Using Upgrade Optimizer – AI Have Experienced:
+25%
Search Results Page (SRP) Impressions†
+20%
Vehicle Detail Page (VDP) Views†
+15%
Hard Leads†
How It Works
Decide on an Investment
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Decide on the ideal investment that aligns to your sales objectives, business goals, and inventory mix
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Budget allocation for individual Listing Upgrade commitments is no longer required
Have AI Work to Your Advantage
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Upgrade Optimizer – AI evaluates your sales objectives, business goals, and inventory mix to select the best suited Listing Upgrades
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Eliminates the requirement to make decisions on which Listing Upgrades to invest in
Backed by Data Insights
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Upgrade Optimizer – AI places commitments based on time on lot, most searched vehicles, price reduction, quantity of photos and AutoTrader iQ badges, ensuring maximal performance of your Listing Upgrade commitments
Key Benefits
Exposure & Performance
Upgrade Optimizer – AI provides uninterrupted placement against your commitment, delivering maximal exposure, performance and return on investment (ROI).
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Increase Listing Upgrade performance by tapping into AI and reliable data insights
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Selection of specific Listing Upgrades commitments factors in optimal exposure and performance
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Lift the percentage of your promoted inventory to realize the full potential of Upgrade Optimizer – AI
Prime Selection
AI-backed selection of Listing Upgrades best suited for your sales objectives, business goals, and inventory mix, with continuous fine-tuning leveraging data insights.
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Take the guesswork out of deciding vehicles in inventory to apply to static Listing Upgrades commitments
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Streamline your approach and save time by not having to connect with your AutoTrader Representative to adjust your Listing Upgrade allocation to better align to your inventory mix and sales strategy for any specific time period
Investment Optimization
Allocate spend across Listing Upgrades that best fit your inventory promotion strategy and goals, ensuring idlers transform to movers.
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Gain more flexibility for your investment with uninterrupted access to our top performing Listing Upgrades
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Your budget is maximized as your strategy adjusts, based on your inventory mix, time and marketplace activity
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Fine-tune your budget as seasons change – dial up your investment ahead of and during peak season, as shopping behaviour ramps up on AutoTrader.ca
Discover How Upgrade Optimizer – AI Can Go to Work for Your Dealership!
Source: † Performance will vary depending on several factors, including location, merchandising, etc.
