Just Used Cars? Think Again.
Canada’s Best New Car Marketplace is AutoTrader.ca
Elevating the New Car Experience
With over 20 million visits a month and more than 5 million mobile app downloads, the marketplace continues to grow at a remarkable rate.1 And with over 190,000 new cars listed2 and 10,000,000 new car VDP views every month, AutoTrader.ca is Canada’s best new car marketplace.3
New car is here – and consumers know it. They’re active on AutoTrader.ca because we offer the tools, selection, volume and choice they’re looking for in their ideal new car shopping experience.
“Over the last 18 months we’ve noticed a massive spike in just attention to our new car inventory, from people outside of our general zone of doing business… I think that it’s a strong system, and I think what we get out of it is exposure, that we didn’t have before.”
Richard Davies | Vice President & General Manager
68% of new car shoppers on AutoTrader.ca say we are their primary source for new vehicles.3
75% of all new car listings in Canada are on AutoTrader.ca and 90% are exclusive.4
190,000 pieces of merchandised inventory.2
10 Million New Car Vehicle Detail Page (VDP) views per month.2
New Car Digital Ad Impressions
New Car Digital Ad Impressions is the new program for dealers that want to engage more shoppers and move their new car inventory faster. It’s a dealer-centric, monthly program that lets you promote your new car ads on AutoTrader.ca, and gives you access to the all-new banner ad feature and click-through to your dealership website.
Our national TV commercial promoting AutoTrader.ca as the best new car marketplace is driving even more traffic to the site! This means more engaged shoppers for our dealers!
Quicker and Simpler Ways for Car Shoppers to
Find New Vehicles on AutoTrader.ca
A selection of new vehicle listings related to the consumer’s search will be displayed in a midlist banner at the end of the priority listings on the Search Results Page. What’s more, there’s also a button, or secondary filter, that will allow consumers to filter their results to only new vehicles.
Vehicle Research Page
When consumers are viewing findings on a particular make and model on the Vehicle Research page, a new widget will display similar new vehicles with a link to view more new car inventory.
Red Flags on Mobile App
To capture the mobile car shopper, a “Great Deal!” inventory flag will highlight great deals on new car listings. When dealers list two prices (MSRP and their discounted price), the “Great Deal!” flag will appear if the discount is deep enough.
New Car Image Library
An industry-first automated photo solution for your new inventory
Get access to a complete set of new vehicle images, captured uniquely, seasonally adjusted and with backgrounds replaced. With the New Car Image Library, we’ll auto-populate your VDPs (vehicle detail page) with a complete set of new vehicle images within 24 hours of hitting your DMS. It features professionally produced photos for most major OEM new vehicles, categorized by year, make, model, trim and colour.
Get in touch to find out how AutoTrader.ca New Car Program can take your dealership to the next level!
Source: (1) TRADER Data Warehouse, May 2020. (2) TRADER Data Warehouse, June 2020. (3) TRADER Keystone Study 2018. (4) AutoBiz, October 2016.