Ensure Primary Placement, Drive Visibility & Extend the Market Reach of Your Inventory Listings
Whether you’re looking to amplify your marketplace presence with higher placement, expand your visibility or extend your geographic reach to attract interest to your inventory listings on AutoTrader.ca from our out-of-market car shoppers, our Listing Upgrade portfolio is sure to have the solution to support your dealership’s strategy and goals.
Key Benefits of Listing Upgrades
Placement
Prominent placement drives better results – choose from the dominant position in the SRP or have your inventory listings rank in the “Priority Listings” section to outpace your competitors
Visibility
Gain higher levels of visibility and attract more car shoppers s to your Vehicle Detail Pages (VDPs) ultimately increasing conversion from VDPs by intensifying your presence on the marketplace
Reach
Promote your inventory beyond your local market to increase your chances of reaching the right buyer, especially for unique or in-demand pieces of inventory
Top Spot
Dominate The Search Results In Your Local Market
Top Spot is our most powerful Listing Upgrade offering that allows you to instantly rise above the competition by placing your inventory listings in the very first position of the Search Results Page (SRP). With an increased sized listing and photos, you’ll be sure to stand out from the crowd.
Be prepared to sell your vehicles faster than ever!
Did You Know?
Car shoppers click on the top listing position of the Search Results Page (SRP) vs. lower ranked placements at a ratio of 5 to 1.1
When is it Best to Harness the Power of Top Spot
High-margin vehicles that you need to sell faster
In-demand inventory with a market supply surplus, where it’s tough for your listing to stand out
New or used vehicles within your inventory
Flagship model to drive traffic to your lot
Priority Listings Max
Stand Out From The Crowd On Desktop And Mobile Platforms
Get your inventory featured in the priority listings section on dual platforms for even more reach on the marketplace, making it easier for shoppers to find your inventory.
Did You Know?
Priority Listings MAX generates up to 4X more VDP views vs. organic ads.2
Key Benefits of Priority Listings MAX
Be in front of shoppers on any device they shop from (desktop, mobile web and mobile apps)
List your vehicles in the “Priority Listings” section to maximize inventory exposure
Make it easier for car shoppers to find your inventory, the second they conduct a search
Leverage with aging inventory to drive more visibility for those units
Highlight Listings
It’s Proven — Photos Drive Engagement and Conversion!
It’s widely known that well merchandised inventory moves! Highlight Listings feature an image carousel embedded directly to the Search Results Page (SRP) to corral the interest of car shoppers and set your AutoTrader.ca inventory listings apart from your competitors.
Market Extension
Extend The Geographic Reach Of Your Inventory Listings
Market Extension extends your reach and exposure outside of your local market and promotes your unique and in-demand inventory listings within the top of the AutoTrader.ca Search Results Page (SRP).
Visibility and transparency into the distance between the car shopper and your dealership is provided upfront, directly from the SRP, with a “From Areas You Might Also Consider” flag applied above Market Extension listings, in addition to the exact range to your store’s location, to drive only the most serious car shoppers to your Vehicle Detail Pages (VDPs).
Did You Know?
42% of car shoppers are willing to travel further for a vehicle.3
Key Benefits of Market Extension
Eliminate geographical constraints and create an opportunity to promote your inventory to car shoppers looking to complete more stages of the vehicle purchase process online
Dealership distance provides full visibility and transparency to car shoppers while increasing the probability of conversion from Vehicle Detail Page (VDP) visits
Drive additional eyeballs to your high demand and/or unique inventory to car shoppers outside of your immediate market
Attract shoppers across your province and another province of your choice
Reach shoppers coast to coast
Get Matched with the Listing Upgrade that’s Right for Your Inventory Mix
Connect with one of our advisors to discuss the Listing Upgrades that will help you achieve your goals!
Source: (1) AutoTrader.ca Data Warehouse, VDP Distribution by Position, 2021. (2) AutoTrader.ca Data Warehouse, 2022. (3) AutoTrader.ca Microchip Shortage Impact Research, June 2021.
