Enhance Lead Quality & Conversion by Offering a Transactional Car Shopping Experience on Your Vehicle Details Page
Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!
Did You Know?
90%
of vehicle intenders are interested in completing parts of the buying journey online†
83%
Are interested in obtaining a valuation for a trade-in†
82%
Are interested in discovering and securing vehicle financing†
83%
Are interested in placing a deposit for a vehicle†
4.7X
Car shoppers who complete these aspects online close at a rate of up to 4.7X higher than standard leads!*
Source: † Macro Insights Research, May 2023, DIG Insights (n=305). * 2024 Case Study, AutoTrader.ca & Dealertrack Data Warehouse.
Delivering more aspects of the car buying journey online aligns to a
growing consumer trend and positions your dealership as a
pioneer in the drive to online vehicle sales!
Is Your Dealership Keeping Pace with Car Shopper Preferences?
Car Shoppers are Seeking Transactional Features
Research shows that Canadian consumers are looking to complete more of the purchase process online but lack the tools that satisfy this emerging trend.
Traditional Lead Handling Process is Outdated
Digital leads hit a dealership’s opportunity pipeline without adequate visibility into the attributes that qualify a car shopper as a good fit for the purchase of the vehicle.
Understanding the True Intent of an Opportunity is Nuanced
Qualifying the true intent of an inbound lead is a time-consuming process, requiring an initial connection and ongoing dialogue between a dealership sales associate and the car shopper.
Offer Car Shoppers the Flexibility to Build a Deal from Your AutoTrader.ca Vehicle Detail Pages (VDPs)
AutoTrader.ca Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!
Source: * 2024 Case Study, AutoTrader.ca & Dealertrack Data Warehouse.
Offer the Tools that Appeal to Today’s Car Shoppers
Put the consumer in the driver’s seat of the purchase process by providing even more transparency into vehicle availability, payment options, and trade-in values.
Increase Lead-To-Sale Conversion Rate
Gather key details to effectively qualify a prospect prior to working the sales opportunity to increase your chance of converting browsers to buyers.
Enhance Your Lead Engagement Timing & Process
Access supplementary car shopper details from the very first touch to streamline the steps in the traditional lead handling process, moving the consumer further down the funnel quickly and with ease.
AutoTrader.ca Deal Builder Experience
Payment Calculator
Accurate right down to the penny, including rates, fees, residual and applicable taxes
Save a Deal
Permits car shoppers to save their progress and circle back to their deal at any time
Trade-In
Enables streamlined trade-in value requests to build familiarity with what their car is worth through AutoTrader Instant Cash Offer valuations
Availability Check
Car shoppers can determine vehicle availability on-the-fly
Appointment Request
Allows car shoppers to easily book an appointment at the dealership
Complimentary Access to Our Enhanced Vehicle Appraisal Technology, Estimated Trade-In
Our recently launched enhanced vehicle appraisal technology, Estimated Trade-In, provides AutoTrader.ca Deal Builder shoppers a competitive valuation for their current vehicle, moving them one step closer to finalizing their purchase.
You’ll gain access to a streamlined vehicle acquisition source, while augmenting your profit potential from another piece of inventory, with strong margins baked right into the trade-in offer.
Dependable Pricing Data Backed by the Most Trusted Name in the Game
Reinforced by the most trusted automotive marketplace in Canada, AutoTrader.ca, consumers will recognize they’re getting a fair shake for their vehicle.
Optimized 1-SOURCE & Third-Party CRM Integration
Enjoy hassle-free and seamless routing of vehicle trade-in or acquisition opportunities from 1-SOURCE to your dealership’s Customer Relationship Management (CRM) platform.
Powered by Localized Market Pricing Data
Our enhanced valuation functionality is powered by local market pricing; not just presenting fair offers to consumers, but also conversion primed opportunities for dealer partners.
Stay on Top of Prospect Activity with Real-Time Notifications
Get up-to-the-minute activity alerts so that you can execute focused and timely consumer engagement touchpoints. Notifications are sent directly to your 1-SOURCE or CRM and can be customized to align to your car shopper engagement preferences.
You will be alerted the precise moment an AutoTrader.ca Deal Builder prospect:
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Checks the availability of a vehicle
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Books an in-person appointment
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Requests a trade-in valuation
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Saves the progress of their deal
