ATTRACT HIGH INTENT SHOPPERS
Reserve It! – a complimentary feature on AutoTrader.ca – allows lower funnel shoppers to reserve a vehicle directly from the marketplace. This feature, accessible on your VDP (vehicle details page), enables your dealership to collect refundable deposits directly from your inventory listings. Starting this process online helps speed up the buying journey by allowing shoppers to secure your vehicles online, while providing your dealership with an additional tactic to attract and convert high intent shoppers.
DID YOU KNOW?
43% of Canadian buyers would be interested in placing a deposit for a vehicle online†
HOW DOES IT WORK?
- Consumer submits a request to reserve the vehicle and places a deposit via credit card.
- The vehicle is reserved for 1 to 7 days, depending on dealer configuration, (during this period, arrange to get the consumer to your dealership).
- If another consumer is interested in the vehicle they can join the reservation wait list, should the first opportunity fall through.
A NEW OPPORTUNITY TO HELP YOU SELL MORE CARS
Get access to lower funnel shoppers looking to buy
Low effort from your dealership with a higher rate of return
Increase efficiency of your dealership sales operations
READY TO ADD RESERVE IT! TO YOUR VDPs?
Complete the form below and we’ll be in touch with you shortly!
Source: † AutoTrader.ca Research, January 2019, (n=788).