Press Release

TRADER Corporation To Offer Automotive Dealers The Ultimate Canada-First Website Solution

Next generation website technology is coming, thanks to TRADER’s recent acquisition of Vancouver-based digital marketing company, Convertus. The new website solutions offering – part of TRADER’s larger vision of bringing Canadian-centric digital solutions to automotive dealers nationwide –  will launch across Canada in February 2019. TORONTO, ON - August 8, 2018 - A simple, cohesive, and

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TRADER Makes Strategic Investment in DealerBreacher

Investment in Montreal-based digital advertising company, DealerBreacher, becomes part of several TRADER services and solutions intended to help automotive dealerships to grow and succeed Toronto, ON (May 31, 2018) – TRADER Corporation is pleased to announce a strategic investment in DealerBreacher, a leading digital advertising services company based in Montreal. This investment continues TRADER’s commitment

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TRADER launches ‘TRFFK,’ a specialized, full-service digital advertising solution, across Canada

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led advertising to convert in-market car shoppers into real-time customers Toronto, ON (April 30, 2018) – TRADER Corporation today announced the national launch of TRFFK powered by AutoTrader.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a

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TRADER launches ‘TRFFK’, a specialized, full-service digital advertising solution

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led solutions to convert in-market car shoppers into real-time customers TORONTO, ON - November 29, 2017 - TRADER Corporation today announced the launch of TRFFK powered by AutoTrader.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a

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TRADER Makes “Weighty” Contribution, Takes 2nd Place in Auto-Industry CANstruction Event

Representing Canada in North American competition, TRADER employees collected over 430 lbs of non-perishable food items and built a replica of an iconic team logo – made out of cans! TORONTO, ON - September 1, 2016 - TRADER Corporation employees at the Head Office location took part in a charitable initiative this summer to support

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TRADER Makes "Weighty" Contribution, Takes 2nd Place in Auto-Industry CANstruction Event

Representing Canada in North American competition, TRADER employees collected over 430 lbs of non-perishable food items and built a replica of an iconic team logo – made out of cans! TORONTO, ON - September 1, 2016 - TRADER Corporation employees at the Head Office location took part in a charitable initiative this summer to support

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Big Data

TRADER Corporation to Bring “Big Data” to the Canadian Automotive Industry

Exclusive partnership with data-science pioneer, Coherent Path, applies predictive analytics and customer journey insights to drive value for TRADER consumers, dealers and advertisers TORONTO, ON - August 10, 2016 - TRADER Corporation is pleased to announce an exclusive partnership with Toronto based Coherent Path to apply their patented data mining and predictive analytics platform to

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Thoma Bravo to Acquire TRADER Corporation

San Francisco, CA – July 1, 2016 – Thoma Bravo, LLC, a leading private equity investment firm, announced the acquisition of TRADER Corporation (TRADER), Canada’s leading digital automotive marketplace and software solutions provider, from funds advised by Apax Partners for approximately C$1.575 billion.  The transaction, which is subject to customary closing conditions, is expected to

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AutoTrader.ca Makes $5,000 Donation In Support of Relief for Fort McMurray

Toronto, ON – May 9, 2016 – AutoTrader.ca has made a $5,000 donation to the Red Cross in support of the relief efforts to help those impacted by the destructive fires in Alberta and encourages all Canadians to do what they can to help. "Our thoughts are with the townspeople of Fort McMurray," said Sebastian

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Canada’s Largest Dealer Group Adapts to Changing Consumer Needs

Dilawri Group of Companies’ Digital E-commerce Platform First of its Kind in Canada TORONTO, ON – (March 16, 2016) – Over the last 20 years, the Internet using population has grown from 35 million people to 3.3 billion, according to Internet World Stats. In the same period of time, mobile phone ownership has risen from

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