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Author name: Sabrina Bond

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Webinar Recording: 2021 Automotive Retail Website Trends

Video /
A powerful and informative dealership website, leveraging the latest best practices, is essential to engage and convert car shoppers browsing your virtual lot - now more than ever. During our webinar, 2021 Automotive Retail Website Trends, our resident dealership website expert, Madeleine Dubé, shared the top features and functionalities that automotive retailers should aim to

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Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles

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The broad economic impact of the ongoing global pandemic notwithstanding, electric vehicles (EV) have captured the spotlight in the global automotive marketplace, with auto manufacturers introducing new models in all EV categories, from pure battery-powered electric vehicles (BEV) to hybrids, at a frenzied pace. Government incentive programs and media hype are also major forces continuing

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Research Results: 2021 Canadian Car Buyer Perceptions and Priorities

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One of the most surefire methods to attract and connect with your customers is to have a solid understanding of your target audience. That’s why, at TRADER, we are committed to consistently staying on top of consumer trends and relaying our research findings to our dealer partners. In February 2021, we partnered with the Angus

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Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady

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At the onset of the pandemic there was much uncertainty surrounding just about every aspect of automotive. As we embarked on a journey to gain a better understanding of consumer perceptions surrounding car shopping during COVID-19, we too were uncertain what the results of our research would uncover. Following numerous waves of consumer research, one

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TRADER to host its flagship Carology event on April 20, 2021

Press Release /
The free virtual event will feature a diverse group of speakers specializing in key disciplines within Canadian automotive TORONTO, ON - April 12, 2021: TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the return of its flagship automotive event - Carology: The Science of Selling Cars on April 20 at 1PM ET. The

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TRADER Announces Winners of the 2021 Best Priced Dealer Awards

Press Release /
Top Canadian automotive dealers are recognized for consistent and transparent pricing practices on the AutoTrader.ca marketplace TORONTO, ON – March 25, 2021 – TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the winners of the 2021 AutoTrader.ca Best Priced Dealer Awards. Now in its second year, the Best Priced Dealer Awards spotlights the top

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Create a Used Car Reconditioning Process That Actually Works for You

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When it comes to battling adversity as a business, sometimes the only thing we can do is look for aspects that remain within our control. Over the past year we’ve often pivoted to operate within the different regulations that have a direct impact on dealership operations – in-store shopping, closed to the public, open by

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Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021

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As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers on the AutoTrader.ca Marketplace to gain a better understanding of their purchase intentions going into 2021. Across the month of January, we surveyed 300 Canadian car shoppers who intended to purchase a vehicle within the

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