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Author name: Ian MacDonald

TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19

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In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those

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Car Ownership More Attractive in a Post COVID-19 World, AutoTrader.ca Study Finds

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It’s no surprise that COVID-19 has had an impact on the automotive market. While many expect car sales in the short term may be lower than usual, there are strong signals that buyers are still very much in market and doing research. For example, on the AutoTrader.ca marketplace during the week of Mar. 23, 2020,

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