Sell More Cars, More Profitably, and with Ease
Nobody Reaches More Serious Car Shoppers than AutoTrader.ca
At AutoTrader, we’re passionate about helping you drive sales. It’s our mission to help more Canadian used and new car dealers reach more buyers every day. Our highly customizable dealer products and solutions drive online and in-store traffic, create qualified leads, optimize inventory, and most importantly, increase your sales!
Why Advertise on AutoTrader.ca?
There’s No Better Place to Find the Right Buyer
for Your Cars.
AutoTrader.ca offers the most cars in one place and generates millions of unique visitors each month, attracting the most serious and qualified car shoppers to your lot.
Choice
Live Vehicle Listings1
Audience
Unique Monthly Users2
Monthly Visits2
Mobile App Downloads3
4.5/5 Star Rated
Industry Leading
Unaided Brand Awareness4
Car Shoppers Rate AutoTrader.ca as the
Most Trusted Online Automotive Marketplace4
Market Share Amongst Canadian Automotive Marketplaces5
Top of Mind with In-Market Car Shoppers and the #1 Source for all Things Automotive in Canada
AutoTrader Dealer Partner Benefits
Robust Inventory and Lead Management Platform
1-SOURCE is the complete Inventory Management Console for both used and new cars. A single access point for all your marketplace needs, including training and webinars, analytics and reporting, and access to website content management systems & webmaster tools.
Driving Quality Leads for Inventory Listings
Best-in-class digital advertising solutions: featuring publishing tools to maximize dealership efficiency, branding & merchandising solutions to build recognition and increase engagement, enhanced conversion tools to tip more prospects into your funnel, and performance boosters to drive heightened visibility and clickthroughs to your inventory listings.
Exclusive Access to Rich Car Shopper DataInsights and Visualizations
Zoom into each lead record for an instant view into the specifics of their car buying journey. Gain a better understanding of consumer intent and prioritize your lead follow-up and handling processes.
Unmatched Service and Support by the Largest, Most Qualified Team of Canadian Automotive Experts
With 75% first case resolution and 24-hour response time, our team of specialized and experienced technical agents is on-hand to respond to your dealership’s support needs quickly and effectively.
Maximum Exposure for All Your Inventory with Syndication
We recognize that consumers are online on multiple platforms looking for cars. List with AutoTrader and get your listings pushed to Kijiji, Craigslist, and all the major OEMs, you name it.
AutoTrader.ca Advertising Packages
Online selling solutions tailored to best fit your dealership’s advertising
goals and needs
From flexible and easy-to-use starter programs to robust, feature rich packages with advanced advertising, promotional, and reporting tools baked right in, we have what your dealership needs to promote your inventory and manage your leads in a cinch.
Put Your Dealership on the Road to Success with AutoTrader.ca!
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Source: (1) Monthly Provincial Report-2022 October. (2) Trader Google Analytics, August 2021. (3) Trader Data Warehouse April 2021. (4) Consumer Survey, Angus Reid, July 2021. (5) Comscore, October 2022